Rhonda Knott — August 22, 2006 — Lifestyle
References: tourismradio.co.za & sagoodnews.co.za
Travel to Cape Town and take along a sattelite as your tour guide. A South African Company has successfully developed a first in the world radio station dedicated to tourism and guided by GPS (Global Positioning System) Technology installed in your rental car.
Your celestial companion talks to you through a radio station that you pay a small amount to use. The messages it sends includes historical information about the area your travellng in, weather and travel conditions and up to date news events and shows being hosted by the Town your driving through.
In between the broadcast you will be entertained by the radio station that acts like a local buddy... teaching you the slang, sharing the country's best music and generally chatting up a good time. Just about the only thing it cant do is open up a beer or sip a glass of wine.. but no worries it will point the way to where you can.
Make friends with it in Cape Town first and by the end of 2006 it will be launched nationwide, with plans to spread internationally through the car rental network.
Your celestial companion talks to you through a radio station that you pay a small amount to use. The messages it sends includes historical information about the area your travellng in, weather and travel conditions and up to date news events and shows being hosted by the Town your driving through.
In between the broadcast you will be entertained by the radio station that acts like a local buddy... teaching you the slang, sharing the country's best music and generally chatting up a good time. Just about the only thing it cant do is open up a beer or sip a glass of wine.. but no worries it will point the way to where you can.
Make friends with it in Cape Town first and by the end of 2006 it will be launched nationwide, with plans to spread internationally through the car rental network.
Trend Themes
1. Interactive GPS Technology for Tourism - Opportunity for companies to develop GPS guided products that tourists can use for exploring cities and attractions.
2. Personalized Tourist Experience Through Radio Stations - Creating personalized radio stations for tourists could enhance their experience of a new location.
3. AI-powered Tourist Guides - Developing AI-powered tourist guides that can communicate through various technologies like GPS, chatbots or mobile apps could revolutionize tourism.
Industry Implications
1. Tourism - Companies in the tourism industry can use interactive GPS technology to offer unique and customized experiences for tourists.
2. Car Rental - Car rental companies can integrate GPS guided radio stations in their cars to provide added value for customers.
3. Radio Broadcasting - Radio stations can develop dedicated channels with GPS-guided programs to offer city tours and attract advertisers looking to tap into tourism.
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