Tomareru Tourist Home Rental Solves Japan's Vacant House Problem
Laura McQuarrie — May 27, 2014 — World
References: tomareru.jp & en.rocketnews24
Airbnb has done an amazing job at making foreigners feel like locals for just a few nights or longer, and now, Japanese tourist rental site Tomareru is hoping to do the same, as well as solve some of the country's housing issues in the process.
With population on the decline in Japan, there are millions of vacant houses that are unoccupied and this is set to continue over the next couple of decades. In order to fill up these houses in a positive way that encourages Japanese tourism, property management company Able Inc. partnered with Tomareru to provide a place for foreigners to find entire houses to rent out on a weekly basis.
With this service, travellers are able to get a taste of daily life in Japan with accommodation that's more generous in terms of space, as well as more affordable than the average hotel.
With population on the decline in Japan, there are millions of vacant houses that are unoccupied and this is set to continue over the next couple of decades. In order to fill up these houses in a positive way that encourages Japanese tourism, property management company Able Inc. partnered with Tomareru to provide a place for foreigners to find entire houses to rent out on a weekly basis.
With this service, travellers are able to get a taste of daily life in Japan with accommodation that's more generous in terms of space, as well as more affordable than the average hotel.
Trend Themes
1. Vacant House Utilization - The trend of repurposing vacant houses for temporary rentals provides an opportunity for property management companies to collaborate with rental platforms, catering to the needs of travelers.
2. Authentic Local Experience - The trend of offering foreigners the chance to stay in whole houses allows them to immerse themselves in the local culture and lifestyle, presenting opportunities for tourism and hospitality industries to create unique experiences.
3. Affordable Alternative to Hotels - The trend of providing spacious and cost-effective accommodations through foreigner home rental services opens up a disruptive innovation opportunity for the hospitality sector to compete with traditional hotel chains.
Industry Implications
1. Property Management - Property management companies can collaborate with rental platforms to efficiently manage and monetize vacant houses, addressing the issue of housing surplus.
2. Tourism - The tourism industry can leverage foreigner home rental services to attract more travelers by offering them the chance to experience authentic local living, contributing to sustainable tourism growth.
3. Hospitality - The hospitality sector can capitalize on the demand for affordable and spacious accommodations by partnering with foreigner home rental services, creating innovative offerings and expanding their customer base.
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