Ziploc's 'Tough Mother' Ad Replicates the Challenges of Being a Mom
Katherine Pendrill — July 12, 2016 — Marketing
In an effort to target millennial mom's Ziploc teamed up with the obstacle course brand Tough Mudder to create an ad titled 'Tough Mother.' Playing on the popularity of extreme obstacle course competitions, the ad demonstrates just how challenging being a mom can be.
In the Tough Mother ad, three moms are challenged to complete an obstacle course that mirrors some of the routine tasks they complete everyday. Each task involves the use of Ziploc bags to show how the handy plastic baggies can help moms streamline their daily routine. To make the segment more appealing to young moms, Ziploc tapped social influencers such as Brittany Nulls and Lauren Shaw to star in the ad.
The ad ultimately conveys the strength and stamina of modern-day moms by drawing similarities between everyday tasks and a Tough Mudder-type competition.
In the Tough Mother ad, three moms are challenged to complete an obstacle course that mirrors some of the routine tasks they complete everyday. Each task involves the use of Ziploc bags to show how the handy plastic baggies can help moms streamline their daily routine. To make the segment more appealing to young moms, Ziploc tapped social influencers such as Brittany Nulls and Lauren Shaw to star in the ad.
The ad ultimately conveys the strength and stamina of modern-day moms by drawing similarities between everyday tasks and a Tough Mudder-type competition.
Trend Themes
1. Millennial Mom Advertising - Opportunity for brands to target millennial moms with innovative and relatable ads.
2. Extreme Obstacle Course Marketing - Utilizing extreme obstacle course concepts to engage and captivate audiences in advertising campaigns.
3. Influencer Collaborations in Ads - Collaborating with social media influencers to enhance brand visibility and appeal in advertising.
Industry Implications
1. Consumer Goods - Opportunity for consumer goods companies to tap into the millennial mom market with innovative products and marketing strategies.
2. Sports and Fitness - The sports and fitness industry can leverage extreme obstacle course concepts in their marketing campaigns to attract new customers and enhance engagement.
3. Advertising and Marketing - Influencer collaborations offer advertising and marketing agencies new avenues to create impactful and resonant campaigns for brands.
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