BMW Showrooms Get High Tech
Jeremy Gutsche — March 17, 2007 — Autos
In South Korea, BMW is using touch screen displays to enhance the sales process. A sales associate can quickly highligh vehicle features, play videos, and even help you customize your ride. Expect technology like this to transform your car in-store buying experience.
Implications - Touchscreens are all the rage these days especially since they've been integrated into smartphones. Outside of the mobile market, there have been further develops of this technology to grab attention from consumers. Touchscreens are attractive and often interactive which helps businesses show that they're current, cutting edge, but more importantly, establish a closer connection to potential clients.
Implications - Touchscreens are all the rage these days especially since they've been integrated into smartphones. Outside of the mobile market, there have been further develops of this technology to grab attention from consumers. Touchscreens are attractive and often interactive which helps businesses show that they're current, cutting edge, but more importantly, establish a closer connection to potential clients.
Trend Themes
1. Interactive Touchscreens - Interactive touchscreens are becoming increasingly popular in various industries, providing businesses with an opportunity to engage and connect with customers in a more immersive and personalized way.
2. In-store Digital Enhancements - The use of digital technology, such as touchscreens, in physical retail locations is enhancing the customer experience and allowing businesses to provide more personalized product information and customization options.
3. Integrated Sales Tools - The integration of touchscreens and video capabilities into sales processes is revolutionizing the way businesses present and market their products, giving salespeople powerful tools to educate and engage customers.
Industry Implications
1. Automotive - The automotive industry can leverage interactive touchscreens in car showrooms to provide customers with a more engaging and informative buying experience, further enhancing brand perception and loyalty.
2. Retail - Retailers can incorporate interactive touchscreens into their stores to showcase product information, offer virtual try-on experiences, and streamline the buying process, fostering increased customer engagement and sales.
3. Real Estate - Touchscreen displays can be utilized by real estate agents to showcase property listings, provide virtual tours, and offer interactive floor plans, enabling potential buyers to explore properties in an immersive and interactive manner.
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