The Totoya Creatures Offers Interactive Educational Entertainment
Meghan Young — January 25, 2012 — Life-Stages
References: totoyacreatures & psfk
Since children are becoming more and more exposed to technology, products like Totoya Creatures are a great way to maintain their innocence while also teaching them the ins and outs of such devices. In this case, Totoya Creatures is a fluffy cover for iPhones and iPads, turning them into cuddly toys that are uniquely interactive.
Developed by creative agency Carnation Group, Totoya Creatures is essentially a hybrid toy that offers a range of interactive educational entertainment. Kids can use the touchscreen face to play games while also using the toy as a pillow. Gergo Csikos of Carnation Group says, "As the iPad is safely protected 'in the belly of the beast,' kids can throw and punch the creature and not only will it withstand the ordeal but it will communicate its feelings. The more interaction, the more fun."
Developed by creative agency Carnation Group, Totoya Creatures is essentially a hybrid toy that offers a range of interactive educational entertainment. Kids can use the touchscreen face to play games while also using the toy as a pillow. Gergo Csikos of Carnation Group says, "As the iPad is safely protected 'in the belly of the beast,' kids can throw and punch the creature and not only will it withstand the ordeal but it will communicate its feelings. The more interaction, the more fun."
Trend Themes
1. Interactive Toy Cases - A trend in creating tech device cases that double as interactive toys, resulting in a unique and educational experience for children.
2. Multifunctional Device Accessories - With the increase of technology use among children, the trend of multifunctional device accessories, like the Totoya Creatures, provides an opportunity for tech companies to tap into a new market.
3. Smart Toy Integration - The Totoya Creatures exemplifies the ongoing trend of integrating technology into interactive toys, which opens up opportunities for companies to create innovative and educational products.
Industry Implications
1. Toy Industry - The toy industry can benefit from incorporating technology, like interactive device cases, into their products to keep up with the changing technological landscape.
2. Consumer Electronics Industry - The consumer electronics industry can take note of the Totoya Creatures and explore the potential of creating more unique, interactive device accessories for children.
3. Education Technology Industry - The Totoya Creatures demonstrates the potential for the education technology industry to create innovative and interactive products that can aid in teaching children through technology.
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