Studio Ghibli and L.L. Bean Join for a Set of Totoro Tote Bags
Amy Duong — November 1, 2019 — Pop Culture
The iconic animation film 'My Neighbor Totoro' released 31 years ago for the first time, impacting a range of generations now -- the Totoro tote bags by L.L. Bean and Studio Ghibli celebrate the animation in a modern way. The duo unveils a collection of totes -- L.L. Bean is actually recognized for creating the world's first-ever tote bag, originally created to carry ice in 1944.
There is a lot of archival heritage with the latest collaboration and the new set features two designs in total. The bags showcase graphics of the forest spirit Totoro or the Cat Bus on the center of the bag. The styles are available in green and navy blue hues on the bottom base and the handles.
Image Credit: gbl.tokyo
There is a lot of archival heritage with the latest collaboration and the new set features two designs in total. The bags showcase graphics of the forest spirit Totoro or the Cat Bus on the center of the bag. The styles are available in green and navy blue hues on the bottom base and the handles.
Image Credit: gbl.tokyo
Trend Themes
1. Anime-themed Merchandise - There is a growing demand for merchandise with designs inspired by popular animation films like Studio Ghibli, leading to opportunities for collaborations between animation studios and brands.
2. Revitalizing Old Products - Collaborations between iconic brands like L.L. Bean and popular animation studios can breathe new life into classic products like tote bags that have been around for decades.
3. Sustainability and Ethical Practices - As consumers become more conscious of environmental and ethical issues, collaborations between brands must prioritize sustainable and ethical production practices for merchandise like tote bags.
Industry Implications
1. Fashion and Apparel - Fashion companies and apparel brands can collaborate with animation studios to offer unique, eye-catching designs that appeal to a wide range of consumers.
2. Entertainment and Media - Animation studios like Studio Ghibli can collaborate with other companies in the entertainment and media industry to promote their brand and bring their characters to new audiences.
3. Retail and E-commerce - Retailers and e-commerce platforms can offer limited edition merchandise like the Totoro tote bags to create exclusivity and generate hype among consumers.
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