Totem by Smart Interaction Lab Creates Better Meetings of the Mind
Meghan Young — August 30, 2013 — Art & Design
References: smartinteractionlab & fastcodesign
As much as brainstorming sessions are meant to be free arenas in which people brew up a variety of different ideas, it can often become a skewed experience depending on who is involved in the meeting of minds; that's where Totem by Smart Interaction Lab comes in. The award-winning design and innovation consulting firm has effectively created a set of three toy-like objects that help to facilitate better brainstorming sessions.
Totem by Smart Interaction Lab helps to avoid a classic scenario that Carla Diana, head of Smart Interaction Lab, describes, “It’s very common for one or two people to dominate a brainstorm. It also makes those people who feel timid feel more timid.” For instance, the Baton acts like a talking stick, vibrating and buzzing after about four minutes.
Totem by Smart Interaction Lab helps to avoid a classic scenario that Carla Diana, head of Smart Interaction Lab, describes, “It’s very common for one or two people to dominate a brainstorm. It also makes those people who feel timid feel more timid.” For instance, the Baton acts like a talking stick, vibrating and buzzing after about four minutes.
Trend Themes
1. Brainstorm Facilitation Tools - Opportunities for startups to create innovative tools to enhance brainstorming sessions.
2. Collaborative Meeting Solutions - Opportunities to create products that foster egalitarian meetings and create equal participation opportunities.
3. Toyification of Office Equipment - Opportunities for companies to create playful, toy-like objects that make meetings more fun and engaging.
Industry Implications
1. Design Consultancy - Design firms can expand their service offerings by incorporating brainstorming facilitation tools in their service lineup.
2. Co-working Industry - Co-working spaces can incorporate Totem by Smart Interaction Lab's brainstorm facilitating tools to enhance their meeting spaces.
3. Toy Industry - Toy companies can expand their markets by moving beyond typical playtime toys and creating products for the office space that encourage playful interaction and collaboration.
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