Total by Verizon Rebranded to Total Wireless
Lima Kalim — July 19, 2024 — Marketing
References: rvmobileinternet
Verizon Wireless has recently announced that Total by Verison will be rebranded as Total Wireless. Total Wireless, a prepaid brand owned by Tracfone, was acquired by Verizon in November 2021. Before this rebranding, Verizon had not made any significant alterations to these prepaid brands other than enrolling new customers on the Verizon network.
Total Wireless now offers two unlimited plans. The higher-tier plan starts at $60 per month and includes unlimited on-device data, 20GB of hotspot data, and access to 5G NW and 5G UWB. It also offers a $50 per month plan with unlimited on-device data, 10GB of hotspot data, access to 5G NW, and two other smaller plans. Discounts are available for additional lines.
Image Credit: Total Wireless
Total Wireless now offers two unlimited plans. The higher-tier plan starts at $60 per month and includes unlimited on-device data, 20GB of hotspot data, and access to 5G NW and 5G UWB. It also offers a $50 per month plan with unlimited on-device data, 10GB of hotspot data, access to 5G NW, and two other smaller plans. Discounts are available for additional lines.
Image Credit: Total Wireless
Trend Themes
1. Brand Consolidation - The merging of Total Wireless into Verizon's ecosystem symbolizes a strategic streamlining of services and customer bases.
2. 5G Service Expansion - The inclusion of 5G NW and 5G UWB in prepaid plans highlights the expanding accessibility and adoption of high-speed networks.
3. Tiered Data Plans - Offering diverse plans with varying data caps and prices illustrates tailored solutions to meet diverse consumer needs.
Industry Implications
1. Telecommunications - Integrating prepaid brands under major carriers can transform market dynamics and competitive strategies.
2. Consumer Electronics - Enhanced mobile service offerings with high-speed data options affect the demand and innovation in connected devices.
3. Mobile Internet Services - Expanding 5G coverage in affordable data plans can drive growth and diversification in mobile internet use cases.
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