'The Other is a Threat' Project
Cecilia Biemann — December 13, 2008 — Art & Design
References: itsweb.org
Photographers Matthieu Lavanchy & James Thom were awarded the SVA Photoglobal Award by ITS#SEVEN for this collection of striking photographs.
Their work explores today's political and social tensions and comments on the way violent and dramatic images presented by the mass media create a sense of paranoia in our everyday lives.
Implications - Photography and art has the ability to inform as well as captivate, and thus, organizations around the world have a lot to learn from photo collections like this when it comes to making a boldly profound statement in a provocative way. Charities in particular would do well to remember that more can be said with a well-composed photograph than endless paragraphs of text.
Their work explores today's political and social tensions and comments on the way violent and dramatic images presented by the mass media create a sense of paranoia in our everyday lives.
Implications - Photography and art has the ability to inform as well as captivate, and thus, organizations around the world have a lot to learn from photo collections like this when it comes to making a boldly profound statement in a provocative way. Charities in particular would do well to remember that more can be said with a well-composed photograph than endless paragraphs of text.
Trend Themes
1. Provocative Photography - There is a trend of using striking photography to make bold statements and comment on important social and political issues.
2. Visual Storytelling - The trend is for companies to use images to convey ideas more effectively and to create emotional connections with their audiences.
3. Artistic Activism - There is a growing trend for artists to use their creative talents to raise awareness about important issues and inspire change.
Industry Implications
1. Charities - Charities can leverage provocative photography to convey their message in a powerful way and inspire more people to take action.
2. Marketing - Marketing professionals can use striking photography to create more impactful visual campaigns that resonate with their target audience.
3. Journalism - Journalists can use images to tell a story in a powerful way and bring attention to important social and political issues.
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