The Old El Paso Tortilla Pockets Have a Sealed Bottom
Michael Hemsworth — September 17, 2020 — Marketing
References: oldelpaso & talkingretail
The Old El Paso Tortilla Pockets are a new mess-free food product from the brand that will provide families with a way to enjoy tasty Tex Mex meals from the comfort of home. The meal kits include the namesake tortillas that are specially made with a sealed bottom in order to prevent ingredients from spilling out and prevent dripping from sauces. This will help to make mealtime less messy and help diners to enjoy every bite without any waste.
Marketing Manager at Old Ol Paso Maeve Judge spoke on the new Old El Paso Tortilla Pockets saying, "With more and more shoppers entering the World Foods aisle, it’s an exciting time for the category – and a very exciting time for Old El Paso. Tortilla Pockets have been three years in the making, so we’re thrilled to finally bring them to market. Given the levels of excitement that we saw while working through consumer research to develop the perfect product and packaging, we are confident it’s truly anchored in solving a consumer need.”
Marketing Manager at Old Ol Paso Maeve Judge spoke on the new Old El Paso Tortilla Pockets saying, "With more and more shoppers entering the World Foods aisle, it’s an exciting time for the category – and a very exciting time for Old El Paso. Tortilla Pockets have been three years in the making, so we’re thrilled to finally bring them to market. Given the levels of excitement that we saw while working through consumer research to develop the perfect product and packaging, we are confident it’s truly anchored in solving a consumer need.”
Trend Themes
1. Mess-free Food Products - The Old El Paso Tortilla Pockets are a prime example of a mess-free food product that addresses the need for cleaner eating experiences.
2. Meal Kit Innovation - The inclusion of specially-made tortillas with a sealed bottom in meal kits, like the Old El Paso Tortilla Pockets, showcases the potential for disruptive innovation within the meal kit industry.
3. Enhanced Food Packaging - The packaging design of the Old El Paso Tortilla Pockets, which prevents ingredients from spilling out and sauces from dripping, highlights the demand for innovative and functional food packaging solutions.
Industry Implications
1. Food and Beverage - The Old El Paso Tortilla Pockets exemplify the need for innovation in the food and beverage industry, especially in creating convenient and mess-free food options.
2. Kitchenware and Cookware - The introduction of the Old El Paso Tortilla Pockets highlights the potential for disruptive innovation in the kitchenware and cookware industry, specifically in developing products that enhance the cooking and dining experience.
3. Consumer Packaged Goods - The success of the Old El Paso Tortilla Pockets demonstrates the opportunities for disruptive innovation within the consumer packaged goods industry, particularly in creating functional and user-friendly packaging solutions.
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