Marissa Brassfield — March 20, 2010 — About
References: yourhome
Jeremy Gutsche was featured in the Toronto Star in a piece on hand-crafted and hacked home decor. Since the recession, conventional luxury has lost its luster in favor of reclaimed and vintage goods that have been given a facelift from homeowners.
Below, read an excerpt from the Jeremy Gutsche Toronto Star piece on home decor.
Reclaimed, vintage decor trumps ‘pretentious’ luxury
by Vicky Sanderson
Several factors are driving a shift toward hand-crafted, home-made or “hacked,” says Gutsche. One is the “commoditization” of luxury goods that’s happened over the past few years, which saw high-status items, such as flat-screen televisions, move into the mass market. That caused conventional luxury to lose its lustre, while the recession and some of the excesses that preceded it diminished the cachet of the bling-laden offerings on display a few years ago.
“That was when you had to go über-luxury to stand out, with things like a diamond-encrusted chair, or a jewelled gear-shift knob. Those would be considered pretentious now,” explains Gutsche.
Read the rest of the Toronto Star article here.
Below, read an excerpt from the Jeremy Gutsche Toronto Star piece on home decor.
Reclaimed, vintage decor trumps ‘pretentious’ luxury
by Vicky Sanderson
Several factors are driving a shift toward hand-crafted, home-made or “hacked,” says Gutsche. One is the “commoditization” of luxury goods that’s happened over the past few years, which saw high-status items, such as flat-screen televisions, move into the mass market. That caused conventional luxury to lose its lustre, while the recession and some of the excesses that preceded it diminished the cachet of the bling-laden offerings on display a few years ago.
“That was when you had to go über-luxury to stand out, with things like a diamond-encrusted chair, or a jewelled gear-shift knob. Those would be considered pretentious now,” explains Gutsche.
Read the rest of the Toronto Star article here.
Trend Themes
1. Hand-crafted Home Decor - Opportunities for small independent businesses to promote locally-made high-quality products.
2. Vintage Goods - Rise in demand for one-of-a-kind unique products that tell a story.
3. Reclaimed Materials - Promotion of sustainable practices and eco-friendly businesses for a better environment.
Industry Implications
1. Home Decor - Companies can pivot to a new industry standard of eco-friendliness and uniqueness to gain a competitive edge over mass-produced goods.
2. Luxury - Luxury companies can diversify their offerings by emphasizing the quality and hand-crafted element of their products to stand out from commoditized luxury goods.
3. Small Businesses - Opportunities for small independent businesses to gain popularity and recognition by offering unique hand-crafted, vintage or reclaimed goods.
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