Hair Piled Sky-High Takes Centre Stage At New York Fashion Week
Marissa Liu — February 15, 2010 — Luxury
It seems that for Fall 2010 the ‘it’ hair is top notch top knots. At Ruffian, Behnaz Sarafpou and Catherine Maladrino models were all sent down the runway with gravity-defying top knots.
Some top notch hairstyles were loose and relaxed while others were tight and almost severe. It remains to be seen whether the European fashion circles are enamored with twirled, curled and scrunched up top knots, but it’s clear that in New York the sky is the limit.
Some top notch hairstyles were loose and relaxed while others were tight and almost severe. It remains to be seen whether the European fashion circles are enamored with twirled, curled and scrunched up top knots, but it’s clear that in New York the sky is the limit.
Trend Themes
1. Gravity-defying Hairstyles - As top knots become an 'it' hair trend during Fashion Week, there is an opportunity to develop innovative hair products designed to support and maintain these gravity-defying hairstyles.
2. Loose and Relaxed Hairstyles - There is an opportunity to create hair accessories that complement loose and relaxed hairstyles and that can match the texture and volume of the hair.
3. Tight and Almost Severe Hairstyles - An opportunity exists to develop hair care products that can help achieve the tight and severe hairstyles, or loosen them up with effortless-looking texture and movement.
Industry Implications
1. Fashion Industry - With top knots trending on the runway during Fashion Week, fashion retailers can capitalize on this trend by offering clothing and accessories that complement this hairstyle.
2. Beauty Industry - The beauty industry can innovate beauty products specifically designed for top knots and other gravity-defying hairstyles, including hairspray and volumizing hair mousse.
3. Hair Accessories Industry - Hair accessory brands can align their products with the top knot trend by developing new, innovative hair ties and pins that can create the perfect top knot or other trendy hairstyle.
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