The Conceptual 'TOOBRU' Has a Hygienic Design
Michael Hemsworth — June 3, 2019 — Lifestyle
References: behance.net & yankodesign
The conceptual 'TOOBRU' toothbrush is an industrially inspired piece of oral care equipment that aims to provide a multifunctional yet hygienic experience for users. Designed by Onurhan Demir, the toothbrush has a confident aesthetic that can be used day and night to keep teeth clean; an interchangeable head functionality transforms the unit from teeth cleaner into a tongue cleaner in seconds. When not in use, the toothbrush is kept contained in a dome enclosure that will prevent bacteria in the ambient environment from coming into contact with it.
The conceptual 'TOOBRU' toothbrush brings a high-end experience to the simple act of brushing ones teeth and addresses the growing consumer preference for everyday luxury products. The toothbrush has been designed in several finish options that call to mind premium technology products like flagship smartphones to make them familiar to discerning users.
The conceptual 'TOOBRU' toothbrush brings a high-end experience to the simple act of brushing ones teeth and addresses the growing consumer preference for everyday luxury products. The toothbrush has been designed in several finish options that call to mind premium technology products like flagship smartphones to make them familiar to discerning users.
Trend Themes
1. Multifunctional Toothbrushes - The concept of interchangeable heads in toothbrushes presents an opportunity for disruptive innovation in the oral care industry.
2. Hygienic Oral Care - Functionalities like dome enclosures and antimicrobial properties in toothbrushes highlight the potential for disruptive innovation in the hygiene sector.
3. Everyday Luxury Products - The integration of premium finishes in toothbrush design taps into the trend of consumers seeking high-end experiences in everyday items.
Industry Implications
1. Oral Care - The oral care industry can explore new avenues by developing toothbrushes with multifunctional features that enhance the overall oral hygiene routine.
2. Hygiene - Incorporating hygienic design elements in toothbrushes opens up opportunities for disruptive innovation in the hygiene industry.
3. Consumer Goods - By offering toothbrushes with premium finishes and high-end aesthetics, the consumer goods industry can capitalize on the trend of consumers seeking everyday luxury products.
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