These New Tommy’s Superfoods Products are Minimally Processed
Michael Hemsworth — December 17, 2019 — Marketing
References: tommyssuperfoods & foodbev
Two new products have been unveiled by plant-based food brand Tommy’s Superfoods to offer consumers a simple yet delicious option to pick up from the freezer section at their local grocer.
The products include the Asian Fusion and Cauliflower & Purple Sweet Potatoes, which are both focused on achieving a premium flavor for pairing with an array of other fair. The Asian Fusion features a five-spice seasoning, while the Cauliflower & Purple Sweet Potatoes are covered with a Texas BBQ seasoning.
CEO of Tommy’s Superfoods Doug Carlson spoke on the new products saying, "There are a lot of choices at the grocery store for consumers looking to eat healthier by following a plant-based diet. But not all plant-based foods are healthy choices, and some can even be considered ultra-processed foods. Tommy’s is committed to providing consumers with the pinnacle of health by using whole vegetables, that are flash-frozen to maintain maximum nutrients, freshness and seal in texture and flavor.”
The products include the Asian Fusion and Cauliflower & Purple Sweet Potatoes, which are both focused on achieving a premium flavor for pairing with an array of other fair. The Asian Fusion features a five-spice seasoning, while the Cauliflower & Purple Sweet Potatoes are covered with a Texas BBQ seasoning.
CEO of Tommy’s Superfoods Doug Carlson spoke on the new products saying, "There are a lot of choices at the grocery store for consumers looking to eat healthier by following a plant-based diet. But not all plant-based foods are healthy choices, and some can even be considered ultra-processed foods. Tommy’s is committed to providing consumers with the pinnacle of health by using whole vegetables, that are flash-frozen to maintain maximum nutrients, freshness and seal in texture and flavor.”
Trend Themes
1. Minimally Processed Frozen Veggie Dishes - Opportunity for creating frozen vegetable dishes that are minimally processed and retain their nutritional value.
2. Plant-based Healthy Options - Opportunity to offer healthier plant-based food choices in the grocery store market.
3. Flash-frozen Preservation Technology - Opportunity to develop preservation technologies that maintain the nutrients, freshness, texture, and flavor of frozen vegetables.
Industry Implications
1. Plant-based Food Industry - The industry can capitalize on the growing demand for plant-based options by offering healthier frozen veggie dishes.
2. Frozen Food Industry - The industry can leverage the trend of minimally processed frozen vegetable dishes to attract health-conscious consumers.
3. Food Preservation Technology Industry - The industry can explore innovative preservation technologies that maximize the nutritional value, freshness, and flavor of frozen vegetables.
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