The Tommy Hilfiger Spring/Summer Exudes Effortless Chic
Ariel Weber — March 3, 2013 — Fashion
References: usa.tommy & fashion-style.becomegorgeous
The Tommy Hilfiger Spring/Summer 2013 campaign brings us the classic American nautical theme that the brand is so well-known for executing.
The designer did not skimp on making use of stripes of all different kinds. Thin and thick stripes, in both vertical and horizontal patterns were present on all types of garments in classic red and blues, which just so happen to be the brand's colors. To further endorse the nautical theme, the campaign is appropriately photographed on a boat. The collection also shows how to appropriately layer all of its pieces, which is key for when the heat changes from day to night. Tommy Hilfiger has always been great at making attire that is both upscale and chic, but can be worn on a daily basis. Though the clothes are beautiful, one of the favorite aspects of the whole collection is the oversized circular sunglasses that the models are seen wearing in the Tommy Hilfiger Spring/Summer campaign.
The designer did not skimp on making use of stripes of all different kinds. Thin and thick stripes, in both vertical and horizontal patterns were present on all types of garments in classic red and blues, which just so happen to be the brand's colors. To further endorse the nautical theme, the campaign is appropriately photographed on a boat. The collection also shows how to appropriately layer all of its pieces, which is key for when the heat changes from day to night. Tommy Hilfiger has always been great at making attire that is both upscale and chic, but can be worn on a daily basis. Though the clothes are beautiful, one of the favorite aspects of the whole collection is the oversized circular sunglasses that the models are seen wearing in the Tommy Hilfiger Spring/Summer campaign.
Trend Themes
1. Nautical Fashion - The resurgence of nautical-inspired fashion trends across various collections open opportunities for sustainable production, by innovating with eco-friendly and organic materials.
2. Striped Designs - Innovations in weaving technology and dyeing techniques can offer endless possibilities for developing new textured and patterned stripes in garments.
3. Layering Outfits - The promotion of layering combinations within a collection can be improved with augmented reality technology to help customers visualize the pairing of different garments and accessories to create various outfit looks.
Industry Implications
1. Fashion Industry - Fashion designers and manufacturers can focus on implementing sustainable materials and processes to cater to the increasing market demand for eco-conscious clothing.
2. Textile Industry - Weaving and dyeing manufacturers can explore innovative technologies that can produce new stripe designs and provide more customization options for clients.
3. Technology Industry - Developers can create augmented reality apps that allow customers to have a more immersive shopping experience and make it easier for them to find suitable layering outfits for different occasions.
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