The Tommy Hilfiger Sportswear Spring/Summer 2013 Lookbook is Prim
Jana Pijak — November 24, 2012 — Fashion
References: global.tommy & fuckingyoung.es
The Tommy Hilfiger Sportswear Spring/Summer 2013 lookbook epitomizes sophistication with its modern take on the label's classically prep aesthetic. Utilizing a fresh palette of bright colors and personality-filled prints, this versatile and wearable menswear line is both chic and undeniably elegant.
The designer pairs classic suiting with quirky prints and flamboyant accessory pieces. From impeccably tailored coats and sleek silhouettes to monogrammed knit sweaters, this collegiate and often nautically infused menswear collection is designed with the modern jet-setter in mind.
Entitled 'Prep Passport', the Tommy Hilfiger Sportswear Spring/Summer 2013 collection catalog takes one on a global journey of print, color, fabric and texture. From America to the lush lands of India and Africa, this stunning collection redefines traditional cuts and shapes, making them modern for a new generation of the legendary label's fashionable followers.
The designer pairs classic suiting with quirky prints and flamboyant accessory pieces. From impeccably tailored coats and sleek silhouettes to monogrammed knit sweaters, this collegiate and often nautically infused menswear collection is designed with the modern jet-setter in mind.
Entitled 'Prep Passport', the Tommy Hilfiger Sportswear Spring/Summer 2013 collection catalog takes one on a global journey of print, color, fabric and texture. From America to the lush lands of India and Africa, this stunning collection redefines traditional cuts and shapes, making them modern for a new generation of the legendary label's fashionable followers.
Trend Themes
1. Prepster Mod - Reviving the prepster aesthetic with modern twists on classic silhouettes and prints can attract younger audiences while maintaining a classic brand identity.
2. Global Journey - Drawing inspiration from diverse cultures and incorporating them into designs can add novelty and appeal to traditional collections.
3. Innovative Brand Storytelling - Using catalogs to tell a cohesive brand story with a thematic visual narrative can create a stronger emotional connection with consumers.
Industry Implications
1. Fashion - By integrating global elements and updating classic styles, fashion brands can reinvent themselves while keeping their signature aesthetics.
2. Retail - Catalog marketing and thematic stories can provide retail brands with an opportunity to showcase their products in an engaging and visually appealing way that resonates with customers.
3. Travel - The use of global themes and the concept of a 'passport journey' can inspire new travel ideas and encourage exploration among consumers.
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