The Tommy Hilfiger Fall 2013 Campaign is Studiously Stylish
Leslie Chen — July 24, 2013 — Marketing
References: usa.tommy & fashiongonerogue
The Tommy Hilfiger Fall 2013 Campaign is right in step with the brand's signature preppy style for its autumn offerings.
Shot by photographer Craig McDean, the company's latest campaign features models Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov and Julia Hafstrom just to name a few. Set on the scholarly grounds of a university campus, the campaign features classics like cardigans, blazers and argyle sweaters, but also some bolder choices like bright orange and yellow pants. I'm loving how the outfits manage to stay all-American despite the splashes of bright colors you normally wouldn't expect to see.
Although you may still be set in summer mode - like me - the Tommy Hilfiger Fall 2013 Campaign is a reminder that its never too early to start prepping for next season.
Shot by photographer Craig McDean, the company's latest campaign features models Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov and Julia Hafstrom just to name a few. Set on the scholarly grounds of a university campus, the campaign features classics like cardigans, blazers and argyle sweaters, but also some bolder choices like bright orange and yellow pants. I'm loving how the outfits manage to stay all-American despite the splashes of bright colors you normally wouldn't expect to see.
Although you may still be set in summer mode - like me - the Tommy Hilfiger Fall 2013 Campaign is a reminder that its never too early to start prepping for next season.
Trend Themes
1. Preppy Style Fashion - Fashion brands can create preppy style collections by introducing bold colors into classic outfits like cardigans, blazers, and argyle sweaters.
2. Campus Photoshoots - Companies can take advantage of campus locations for photoshoots to capture a studious and youthful vibe for their brand or products.
3. Seasonal Marketing Campaigns - Brands can create seasonal marketing campaigns with preppy styles for different fashion categories, such as back to school or fall collections.
Industry Implications
1. Fashion - Fashion brands can adopt the preppy style trend into their clothing lines and marketing campaigns.
2. Photography - Photographers can use a university campus as a location for fashion photoshoots to capture the preppy college look and feel.
3. Marketing - Marketing agencies can incorporate seasonal marketing campaigns with preppy themes into their services for fashion or other industries.
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