Tom Kavanagh's 'ECC. Photographs From Offset Festival 2009'
Tiana Reid — August 6, 2010 — Art & Design
References: tomkavanagh & dazeddigital
Tom Kavanagh's book, 'ECC. Photographs From Offset Festival 2009,' is a photo documentary of the ECC Stage and Offset Festival that captures some visuals of the DIY post-punk movement. Using film cameras from the 1970s and digital manipulations, Tom Kavanagh creates photographs that have an uncanny resemblance to the punk-rock movement that took place thirty years ago.
Tom Kavanagh's book takes a serious look at how underground subcultures create meaning for themselves and their scenes.
Implications - Kavanagh attributes his newest collection of photographs to his attraction to deviant subcultures, claiming that subgroups from the past are being reinvented by this generation and incorporating the values and beliefs of modern day to create new scenes.
Tom Kavanagh's book takes a serious look at how underground subcultures create meaning for themselves and their scenes.
Implications - Kavanagh attributes his newest collection of photographs to his attraction to deviant subcultures, claiming that subgroups from the past are being reinvented by this generation and incorporating the values and beliefs of modern day to create new scenes.
Trend Themes
1. DIY Subcultures - Opportunity for businesses to tap into the growing market of DIY subcultures by offering products and services that cater to their unique needs and values.
2. Retro Photography - Innovative possibilities exist for businesses to develop and market retro-inspired photography equipment and editing tools that allow photographers to capture and manipulate images in a vintage style.
3. Documentary Photography - Opportunity for businesses to collaborate with photographers and artists to create photo documentaries that capture and preserve underground subcultures and movements.
Industry Implications
1. Fashion - Fashion brands can explore collaborations with underground subcultures and incorporate their aesthetics and values into their designs and marketing strategies.
2. Photography Equipment - Manufacturers of photography equipment can develop and market retro-style cameras and accessories that appeal to photographers looking to capture images with a vintage feel.
3. Publishing - Publishers can capitalize on the demand for photo documentaries by working with photographers and artists to produce books that tell the stories of underground subcultures and movements.
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