Tom Dixon's Johnnie Walker Blue Label Includes an Ice Bucket and Cap
Joey Haar — July 24, 2017 — Art & Design
References: johnniewalker & thedrinksreport
Whisky is typically considered the purview of North American distilleries, but those distilleries aren't necessarily precluded from collaborating with fellows across the pond, as Tom Dixon's Johnnie Walker Capsule Series shows. The limited-edition luxury whisky series was designed by Tom Dixon, the famed British designer, and it includes a bottle, ice bucket, coaster, and cap, all of which are crafted bespoke.
The clearest aesthetic across Tom Dixon's Johnnie Walker Capsule Series is the use of a copper cage. The grated motif includes a tall cage that contains the designer bottle as well as a covering for the ice bucket. The cap and coaster are also colored with copper, though they are both solid rather than perforated.
The Capsule Collection was unveiled at Milan Design Week 2017 and will make it to consumers by October of 2017.
The clearest aesthetic across Tom Dixon's Johnnie Walker Capsule Series is the use of a copper cage. The grated motif includes a tall cage that contains the designer bottle as well as a covering for the ice bucket. The cap and coaster are also colored with copper, though they are both solid rather than perforated.
The Capsule Collection was unveiled at Milan Design Week 2017 and will make it to consumers by October of 2017.
Trend Themes
1. Luxury Whisky Kits - Collaboration between distilleries and designers for bespoke, limited-edition whisky series with unique bottle design and accompanying accessories.
2. Copper Cage Motif - Incorporating a copper cage design across various products as a unifying aesthetic element.
3. Bespoke Alcoholic Beverage Accessories - The creation of unique and stylish accessories such as ice buckets, coasters, and caps to accompany high-end alcoholic beverages.
Industry Implications
1. Alcohol Beverage - Collaborations between beverage companies and designers utilizing unique packaging design for luxury, limited edition products.
2. Design - Creating bespoke, limited edition designs for luxury products such as alcoholic beverages.
3. Retail - Marketing and selling bespoke, unique, and high-end alcoholic beverages and accompanying accessories in retail spaces.
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