The New Balance x Tokyobike C-Series Shoes are Designed for Urbanites
Alyson Wyers — April 15, 2015 — Fashion
References: tokyobikenyc & psfk
The result of a collaboration with athletic brand New Balance, the Tokyobike C-Series consists of redesigned cycling shoes for urbanites. In addition to footwear, the independent bicycle company is also offering New Balance limited edition bikes.
Tokyo Design Studio Design Manager Shugo Moritani was the lead designer of three shoe models: the CM600C, CT700C and 996C. The Tokyobike C-Series were created by keeping commuting city dwellers and occasional bike riders in mind. Conceived to balance design and function, the shoes combine everyday style and lifestyle while still working as metropolitan cycling footwear.
The shoes also feature a secure fit with easy slip-on, moisture-absorbing cork footbeds and laces-securing hidden compartments located on the tongue.
Tokyo Design Studio Design Manager Shugo Moritani was the lead designer of three shoe models: the CM600C, CT700C and 996C. The Tokyobike C-Series were created by keeping commuting city dwellers and occasional bike riders in mind. Conceived to balance design and function, the shoes combine everyday style and lifestyle while still working as metropolitan cycling footwear.
The shoes also feature a secure fit with easy slip-on, moisture-absorbing cork footbeds and laces-securing hidden compartments located on the tongue.
Trend Themes
1. Urban Cycling Footwear - Creating shoes specifically designed to meet the unique needs of city cyclists presents an opportunity for athletic footwear companies to create targeted products that meet a growing demand.
2. Collaborative Product Design - Collaborating with other companies or industries, such as bicycle companies, can lead to innovative products that tap into new markets or address unmet needs.
3. Multi-functional Footwear - Designing footwear that serves multiple purposes, such as providing both style and function for urban cyclists, allows for more versatile products that cater to consumers' changing needs.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can tap into the growing demand for urban cycling footwear by creating shoes that are both stylish and functional.
2. Bicycle - Bicycle companies can expand their product offerings and tap into new markets by collaborating with other industries, such as athletic footwear companies.
3. Fashion - Fashion companies can create more versatile products by designing multi-functional footwear that meets the unique needs of consumers, such as combining style and function for urban cyclists.
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