This Themed Tokyo Train Celebrates the Japanese Team at the Olympics
Laura McQuarrie — July 27, 2016 — Marketing
References: japantrends
In support of the Japanese team that will be heading to the Rio Olympics 2016, 15 sponsors of the 2020 Tokyo Olympic and Paralympic Games are banding together to dress up the Yamanote Line Tokyo train.
To coincide with the start of the Summer Olympics in Rio, an 11-carriage train will be running throughout the station, featuring a flooring installation inspired by running tracks. Each carriage seems as though it will be branded with the name of a different sponsor. Since the Yamanote Line is one of the most important connections in central Tokyo, this installation will be seen by many pairs of eyes.
While public transportation is often lined with advertisements, many brands are taking marketing on trains to another level by introducing theatrical events and installations.
To coincide with the start of the Summer Olympics in Rio, an 11-carriage train will be running throughout the station, featuring a flooring installation inspired by running tracks. Each carriage seems as though it will be branded with the name of a different sponsor. Since the Yamanote Line is one of the most important connections in central Tokyo, this installation will be seen by many pairs of eyes.
While public transportation is often lined with advertisements, many brands are taking marketing on trains to another level by introducing theatrical events and installations.
Trend Themes
1. Themed Transportation - Introducing unique and interactive themes to public transportation, creating a memorable and engaging customer experience.
2. Event Marketing - Brands are introducing theatrical events and installations in public transportation to effectively market their products and services.
3. Sponsorship Collaborations - Companies are joining forces to sponsor public transportation installations and events, increasing brand exposure in a creative and impactful way.
Industry Implications
1. Transportation - Incorporating interactive and unique themes in public transportation opens the door for increased engagement and potentially increased ridership.
2. Marketing and Advertising - Themed transportation and event marketing offer creative marketing opportunities that effectively engage with consumers.
3. Sports and Athletics - Collaborating with sports teams or events provides a unique marketing opportunity and strengthens brand image and credibility.
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