Tokidoki x Marvel Frenzies Line Features the Comic World's Finest Icons
Matt Ho — July 17, 2011 — Art & Design
References: tokidoki.it & gadgetsin
As a fan of superheroes, I definitely wouldn't mind carrying some of these Tokidoki x Marvel Frenzies with me when I'm out.
The Tokidoki x Marvel Frenzies are a series of pint-sized figures from the Marvel universe. Many of the comic world's finest figures have been reinterpreted and shrunk down to an adorable size that makes them look a little less threatening. Some of the faces you'll recognize include Spiderman, Thor, Captain America and Mr. Fantastic. For those looking for more than just heroes, don't worry -- the collection has included some villains as well, just in case you're feeling rebellious.
All of the Tokidoki x Marvel Frenzies are sold in blind boxes, which means you won't get to choose the characters you want, but hey, a little surprise never hurt anyone.
The Tokidoki x Marvel Frenzies are a series of pint-sized figures from the Marvel universe. Many of the comic world's finest figures have been reinterpreted and shrunk down to an adorable size that makes them look a little less threatening. Some of the faces you'll recognize include Spiderman, Thor, Captain America and Mr. Fantastic. For those looking for more than just heroes, don't worry -- the collection has included some villains as well, just in case you're feeling rebellious.
All of the Tokidoki x Marvel Frenzies are sold in blind boxes, which means you won't get to choose the characters you want, but hey, a little surprise never hurt anyone.
Trend Themes
1. Cute Collectibles - The trend of creating cute versions of characters can lead to innovation opportunities in the toy industry by targeting collectors and fans who value unique designs.
2. Blind Box Marketing - The concept of blind boxes can be applied in other industries to create excitement and anticipation among consumers for what they will receive, which can result in increased sales and customer engagement.
3. Comic Book Collaborations - Collaborating with popular comic book franchises can result in innovative product designs and increased brand recognition for both parties involved, offering a unique opportunity for collaboration and cross-promotion.
Industry Implications
1. Toy Industry - The toy industry can tap into the trend of creating cute collectibles that appeals to adult collectors, opening up a new target market that values unique and limited edition designs.
2. Marketing Industry - The marketing industry can leverage the concept of blind box marketing to create excitement and anticipation among customers for new products, increasing brand loyalty and customer engagement across various industries.
3. Entertainment Industry - The entertainment industry can look into similar collaboration opportunities with popular franchises to create innovative product lines that appeal to fans and generate interest in new releases, opening up avenues for collaboration and cross-promotion between brands.
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