Todd Snyder Launches #TSPride to Support Inclusivity
Grace Mahas — June 6, 2019 — Fashion
References: toddsnyder & rollingstone
Todd Snyder Launches #TSPride for consumers who are looking for stylish apparel that also gives back to the LGBTQ+ community. The chic collection includes shirts, hoodies, and joggers, all adorned with a colorful Champion logo.
Todd Snyder's staff is primarily part of the LGBTQ+ community, making this collection a perfect opportunity to support inclusivity. Todd told Women's Wear Daily that “As a New Yorker now with an amazing staff, over half of which are gay, I wanted to do something meaningful. My team is very important to me and we support each other’s values.” Therefore, 20% of sales from the collection will be donated to the National Park Foundation in support of Stonewall National Monument.
Image Credit: Ryan Pfuger/Photographer, Todd Snyder
Todd Snyder's staff is primarily part of the LGBTQ+ community, making this collection a perfect opportunity to support inclusivity. Todd told Women's Wear Daily that “As a New Yorker now with an amazing staff, over half of which are gay, I wanted to do something meaningful. My team is very important to me and we support each other’s values.” Therefore, 20% of sales from the collection will be donated to the National Park Foundation in support of Stonewall National Monument.
Image Credit: Ryan Pfuger/Photographer, Todd Snyder
Trend Themes
1. Inclusive Fashion - The #TSPride collection by Todd Snyder showcases the growing trend of inclusive fashion, catering to consumers who value diversity and representation.
2. Corporate Social Responsibility - The launch of #TSPride highlights the increasing importance of corporate social responsibility in the fashion industry, where brands are expected to make a positive impact on society.
3. Motivated by Employee Values - Todd Snyder's decision to create the #TSPride collection demonstrates the trend of businesses aligning with their employees' values to foster a supportive and inclusive work environment.
Industry Implications
1. Fashion - The #TSPride collection by Todd Snyder represents an opportunity for the fashion industry to embrace inclusivity and cater to the LGBTQ+ community.
2. Non-profit Organizations - The collaboration between Todd Snyder and the National Park Foundation through #TSPride highlights the potential for non-profit organizations to partner with fashion brands to promote social causes.
3. Workplace Diversity and Inclusion - The #TSPride collection by Todd Snyder acts as a reminder for companies across industries to prioritize diversity, inclusion, and support for their LGBTQ+ employees.
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