Ultra Hot This Season
Jeremy Gutsche — September 25, 2006 — Special
Some websites, including Gizmodo, are predicting that TMX Elmo will be the hottest toy this season. So add this to your shopping list along with the Storm Launcher featured last week.
Here's wat Fox had to say about it:
The debut of T.M.X. Elmo was timed to the 10th anniversary of Tickle Me Elmo, the must-have toy of Christmases past that giggled when its stomach was pressed. In the new version, Elmo's squeaky laugh and body movements grow more pronounced with three successive tickles.
Mattel president Neil Friedman had been president of Tyco Toys, now a unit of Mattel, when it launched the original Tickle Me Elmo, which had parents of preschoolers elbowing each other in the aisles.
"With today's technology, this one is even more incredible," Friedman said. "You really have to see it to believe it."
Here's wat Fox had to say about it:
The debut of T.M.X. Elmo was timed to the 10th anniversary of Tickle Me Elmo, the must-have toy of Christmases past that giggled when its stomach was pressed. In the new version, Elmo's squeaky laugh and body movements grow more pronounced with three successive tickles.
Mattel president Neil Friedman had been president of Tyco Toys, now a unit of Mattel, when it launched the original Tickle Me Elmo, which had parents of preschoolers elbowing each other in the aisles.
"With today's technology, this one is even more incredible," Friedman said. "You really have to see it to believe it."
Trend Themes
1. TMX Elmo - The predicted hottest toy of the season with advanced technology that creates realistic laughter and body movements.
2. Tickle Me Elmo - The original must-have toy that sparked a frenzy in the aisles, now celebrating its 10th anniversary.
3. Interactive Toys - The rise of interactive toys with advanced technology that enhance the play experience and create realistic interactions.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to develop and produce advanced interactive toys with realistic features.
2. Retail - Retailers can capitalize on the popularity of TMX Elmo and Interactive Toys by stocking and promoting these products.
3. Technology - The integration of technology within the toy industry presents disruptive innovation opportunities for tech companies to develop interactive and realistic toy experiences.
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