This T-Mobile Plan Offers Travelling Consumers Unlimited Data in Europe
Riley von Niessen — June 27, 2016 — Tech
References: newsroom.t-mobile & engadget
This limited offer T-Mobile plan was created by the US-based mobile operator in order to improve its marketability to consumers headed out on summer vacations.
The brand has aimed to be the 'Official Sponsor of Summer' with a series of improvements that work to this end, including an option for unlimited high-speed 4G data throughout Europe. As roaming charges can be an absolute nightmare for smartphone users, this T-Mobile plan promotion is likely to bring in a surplus of new and loyal consumers for the brand.
It also plans to give all travelling cellphone users a sample of its service by offering them a full hour of unlimited free Wi-Fi on domestic airplanes. The generous T-Mobile plan coincides with the company's goal of edging out competitors by providing the best in customer satisfaction.
The brand has aimed to be the 'Official Sponsor of Summer' with a series of improvements that work to this end, including an option for unlimited high-speed 4G data throughout Europe. As roaming charges can be an absolute nightmare for smartphone users, this T-Mobile plan promotion is likely to bring in a surplus of new and loyal consumers for the brand.
It also plans to give all travelling cellphone users a sample of its service by offering them a full hour of unlimited free Wi-Fi on domestic airplanes. The generous T-Mobile plan coincides with the company's goal of edging out competitors by providing the best in customer satisfaction.
Trend Themes
1. Unlimited Data Plans - The trend of offering unlimited data plans for travelers is disrupting the mobile operator market by attracting new and loyal consumers.
2. Roaming Charges - The trend of eliminating or reducing roaming charges for smartphone users is creating opportunities for mobile operators to differentiate themselves and increase customer satisfaction.
3. In-flight Wi-fi - The trend of offering free Wi-Fi on domestic airplanes is disrupting the airline industry by providing travelers with a valuable and convenient service.
Industry Implications
1. Mobile Operators - Mobile operators have the opportunity to gain a competitive advantage by offering unlimited data plans and reducing roaming charges for travelers.
2. Telecommunications - The telecommunications industry can benefit from the trend of offering in-flight Wi-Fi by partnering with airlines to provide this service.
3. Travel and Tourism - The travel and tourism industry can capitalize on the trend of unlimited data plans by partnering with mobile operators to offer enhanced connectivity options for travelers.
1
Score
Popularity
Activity
Freshness
