The Castrol 'Titanium Trials' Challenge Drivers to Race Against Lights
Rahul Kalvapalle — May 28, 2014 — Autos
References: castroledge.it & designboom
Castrol EDGE has unveiled the spectacular Titanium Trials racetrack -- complete with hundreds of beams of lasers -- to challenge its sponsored roster of drivers. The 'Titanium' trial comprises hundreds of beams of light designed by Marshmallow Laser Feast.
At each stage of the futuristic course, the Castrol EDGE 'Blackout' roster -- which includes Gymkhana star Ken Block, Lamborghini Squadra Corse test driver Adrian Zaugg and DTM drivers Augusto Farfus from BMW and Mike Rockenfeller of Audi -- take on a series of light obstacles. These include a laser tunnel, laser drift, slalom and a laser box. At all times, the drivers are challenged to push their cars to the limit while taking on the lights.
The Titanium Trials course is designed to accommodate a four-car relay.
Photo Credits: designboom, castroledge.it
At each stage of the futuristic course, the Castrol EDGE 'Blackout' roster -- which includes Gymkhana star Ken Block, Lamborghini Squadra Corse test driver Adrian Zaugg and DTM drivers Augusto Farfus from BMW and Mike Rockenfeller of Audi -- take on a series of light obstacles. These include a laser tunnel, laser drift, slalom and a laser box. At all times, the drivers are challenged to push their cars to the limit while taking on the lights.
The Titanium Trials course is designed to accommodate a four-car relay.
Photo Credits: designboom, castroledge.it
Trend Themes
1. Laser Obstacle Courses - Creating laser obstacle courses for drivers could be a new and exciting way to challenge sponsored roster of drivers
2. Futuristic Sporting Events - Creating high tech sports events that involve futuristic challenges could attract a younger, tech-savvy crowd
3. Technology-enabled Automotive Sports - Integrating technology with conventional automotive sports could create new opportunities for innovation
Industry Implications
1. Automotive Sports - Integrating technology with automotive sports will create opportunities for entirely new sub-genres of sports and experiences.
2. Event Management - Organizing high-tech sporting events will require event organizers to forge partnerships with tech companies to successfully execute their ideas.
3. Laser Technology - Laser technology will find its way into many applications, and the sports and gaming industries will adopt these technologies to offer players a unique gaming experience.
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