Tej Chauhan's 'Sole of the UX' is Modeled After Nike's Air Force 1
Laura McQuarrie — June 3, 2019 — Autos
References: tejchauhan & dezeen
London industrial designer Tej Chauhan collaborated with Lexus and streetwear and athleisure designer John Elliot to create Sole of the UX, a unique tire design that takes inspiration from the iconic Nike Air Force 1 sneaker style. For the project, Chauhan was tasked with putting an artistic spin on a set of tires for the first-of-its-kind crossover vehicle from Lexus, the 2019 UX.
Inspired by footwear, Sole of the UX imagines the tires of the Lexus car as a pair of shoes, complete with Nike's signature logo and sneaker-like details. As well as featuring swirls and waves that pay tribute to the original sneaker style, the tire also includes a metal air valve that is comparable to the metal lace tip on the Nike Air Force 1.
The stylish Sole of the UX was unveiled at this year's New York Fashion Week.
Inspired by footwear, Sole of the UX imagines the tires of the Lexus car as a pair of shoes, complete with Nike's signature logo and sneaker-like details. As well as featuring swirls and waves that pay tribute to the original sneaker style, the tire also includes a metal air valve that is comparable to the metal lace tip on the Nike Air Force 1.
The stylish Sole of the UX was unveiled at this year's New York Fashion Week.
Trend Themes
1. Sneaker-inspired Tire Designs - Disruptive innovation opportunity: Explore collaborations between automotive and fashion industries to create unique and stylish tire designs.
2. Streetwear-inspired Automotive Accessories - Disruptive innovation opportunity: Incorporate iconic elements from streetwear and athleisure fashion into car accessories to appeal to a younger and fashion-conscious market.
3. Artistic Spin on Functional Products - Disruptive innovation opportunity: Apply artistic and creative design concepts to everyday products to enhance their visual appeal and create unique selling points.
Industry Implications
1. Automotive Industry - Disruptive innovation opportunity: Partner with fashion designers to develop new and innovative car accessories and design elements.
2. Fashion Industry - Disruptive innovation opportunity: Collaborate with automotive companies to explore opportunities for incorporating fashion-inspired elements into vehicles.
3. Product Design Industry - Disruptive innovation opportunity: Integrate artistic and creative design concepts into functional products to create visually unique and appealing offerings.
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