DoorDash Will Roll Out Its New Tipping Model Beginning Next Month
Daniel Johnson — August 27, 2019 — Business
References: doordash & techcrunch
DoorDash has released the information on its new tipping model. The company announced that it would change the way tipping works on the platform and is now ready to implement the new system. DoorDash's new tipping model will pay delivery personal a base rate between $2 and $10 dollars, depending on the distance of the delivery. DoorDash will also provide additional bonuses to the delivery personnel.
The company's CEO Tony Xu spoke on the new system, “Every dollar customers tip will be an extra dollar in their Dasher’s pocket." The CEO said that the reworked tipping system is in response to feedback from customers on the platform. The new tipping model will come to the platform next month.
Many consumers value the way employees of the service are treated and the reworked tipping system will create a positive customer perception.
The company's CEO Tony Xu spoke on the new system, “Every dollar customers tip will be an extra dollar in their Dasher’s pocket." The CEO said that the reworked tipping system is in response to feedback from customers on the platform. The new tipping model will come to the platform next month.
Many consumers value the way employees of the service are treated and the reworked tipping system will create a positive customer perception.
Trend Themes
1. Revised Tipping Models - Food delivery companies are changing the way tipping works on their platforms, creating opportunities to revise pay structures and improve customer satisfaction.
2. Base Rate for Delivery Personnel - Food delivery companies are setting base rates for delivery personnel that help ensure fair pay for distance delivered and reasonable compensation for workers.
3. Bonuses for Delivery Personnel - Food delivery companies are providing additional bonuses and incentives to delivery personnel to increase worker morale and retention rates.
Industry Implications
1. Gig Economy - Tipping models and pay structures for food delivery represent an innovation opportunity for gig economy companies looking to offer fair compensation to their workers.
2. Food Delivery Services - New tipping models and pay structures for delivery personnel have the potential to improve customer satisfaction and increase loyalty for food delivery services.
3. Customer Service - Food delivery companies adopting revised tipping models and pay structures demonstrate a commitment to improving customer service and increasing consumer satisfaction.
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