Mahindra Created the Roxor as a Tiny 4x4 Truck
Madison Mackay — March 7, 2018 — Autos
References: roxoroffroad & gearpatrol
Auto company Mahindra is mostly known in North America for compact garden and lawn tractors, but the brand created a new tiny 4x4 truck, the 'Roxor,' to be built in Detroit and sold all over America.
The Roxor off-roading truck is a popular model in places around the world such as India, but has never been sold in the US before.
These trucks resemble the well known Jeep CJ -- with the brand holding a license since 1947 to manufacture civilian versions of Jeep's classic car. This truck is equipped with a five-speed manual transmission, a 2.5-liter inline-four putting out 62 horsepower.
The new tiny 4x4 truck Roxor will be sold in the US as a side-by-side utility vehicle, making it only available to be driven off-road.
The Roxor off-roading truck is a popular model in places around the world such as India, but has never been sold in the US before.
These trucks resemble the well known Jeep CJ -- with the brand holding a license since 1947 to manufacture civilian versions of Jeep's classic car. This truck is equipped with a five-speed manual transmission, a 2.5-liter inline-four putting out 62 horsepower.
The new tiny 4x4 truck Roxor will be sold in the US as a side-by-side utility vehicle, making it only available to be driven off-road.
Trend Themes
1. Off-roading Utility Vehicles - Opportunity for developing more affordable and efficient off-roading utility vehicles.
2. Small 4x4 Trucks - Potential for creating small 4x4 trucks tailored for off-road adventures at a lower price point.
3. Manufacturing Licensing - Growing trend in licensing agreements between manufacturers to produce similar products for different markets.
Industry Implications
1. Automotive - Opportunity for auto companies to create more affordable off-roading trucks and utility vehicles.
2. Recreational Vehicles - Growth in the market for recreational vehicles tailored for off-road driving and adventure.
3. Lawn and Garden Equipment - Possibility for lawn and garden equipment companies to expand into off-road utility vehicle production through licensing agreements.
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