Sun Bum Came Out with a New Series of Protective Balms
Riley von Niessen — May 3, 2018 — Fashion
References: shop.trustthebum & ulta
Sun Bum, a personal goods brand that specializes in simple products that protect consumers from the sun, recently came out with a series of tinted SPF lip balms, which come in a variety of neutral and berry-hued shades.
The balms apply with a sheer finish, leaving just a slight tint behind that enhances the shape of the wearer's lips while adding a subtle pop of color. As with the brand's other products, the balms are made without silicones, parabens, and oxybenzone. In addition, they're hypoallergenic and completely cruelty free.
As the balms are water-resistant for up to 80 minutes, they're a great companion for the poolside or beach, but can also be worn at any time of the day to protect the sensitive skin on the lips.
The balms apply with a sheer finish, leaving just a slight tint behind that enhances the shape of the wearer's lips while adding a subtle pop of color. As with the brand's other products, the balms are made without silicones, parabens, and oxybenzone. In addition, they're hypoallergenic and completely cruelty free.
As the balms are water-resistant for up to 80 minutes, they're a great companion for the poolside or beach, but can also be worn at any time of the day to protect the sensitive skin on the lips.
Trend Themes
1. Tinted SPF Lip Balms - The rise of tinted SPF lip balms presents an opportunity for companies to combine sun protection with cosmetic benefits.
2. Simple and Natural Sun Protection - The demand for simple and natural sun protection products creates an opening for innovative brands to develop effective yet clean formulas.
3. Water-resistant Cosmetics - The trend towards water-resistant cosmetics offers a chance for companies to create long-lasting lip balm formulations that withstand outdoor activities.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the popularity of tinted SPF lip balms by expanding their range of multifunctional sun protection products.
2. Beauty - The beauty industry has an opportunity to incorporate sun protection into everyday cosmetics such as tinted lip balms to meet consumer demand for multitasking products.
3. Clean Beauty - The clean beauty industry can leverage the trend of natural sun protection to create tinted SPF lip balms free from harmful ingredients and cruelty-free formulations.
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