Hurraw! Balm's Organic, Vegan and Raw Salve is Colored by Purple Carrots
Laura McQuarrie — May 11, 2018 — Fashion
References: hurrawbalm & instagram
There are plenty of tinted lip balms that get their vibrant hues from natural pigments sourced from fruits, berries and other compounds, but the Echium Raspberry Balm from Hurraw! Balm is one that gets its distinctive tint from purple carrots. As the brand describes: "Their unique color reflects anthocyanins; the prominent colorant (flavonoid) responsible for the red, purple, and blue hues found in fruits, vegetables and flowers."
The lip balm boasts a base of safflower seed oil and omega fatty acid-rich echium seed oil, plus cacao seed butter, other oils and candelilla wax for a plant-based formula. The organic, raw and vegan lip balm is said to have a somewhat tart berry flavor.
Many rosy cosmetic products get their warm tones from chemical compounds composed of iron and oxygen, carmine (red pigment from the crushed female cochineal insect) or petroleum-based dyes.
The lip balm boasts a base of safflower seed oil and omega fatty acid-rich echium seed oil, plus cacao seed butter, other oils and candelilla wax for a plant-based formula. The organic, raw and vegan lip balm is said to have a somewhat tart berry flavor.
Many rosy cosmetic products get their warm tones from chemical compounds composed of iron and oxygen, carmine (red pigment from the crushed female cochineal insect) or petroleum-based dyes.
Trend Themes
1. Natural Lip Balms - The trend for natural and organic ingredients in cosmetics opens up opportunities to create unique products like lip balms with natural pigments.
2. Anthocyanin-infused Cosmetics - The use of anthocyanins as a natural pigment in cosmetics could become a popular trend, offering a variety of natural hues for makeup products.
3. Vegan Cosmetics - The trend for vegan and cruelty-free cosmetics can be combined with natural ingredients to create popular products, like vegan and raw lip balms with unique pigments.
Industry Implications
1. Natural Cosmetics - The natural cosmetics industry can benefit from the trend for organic and natural ingredients by incorporating unique pigments like anthocyanins into makeup products.
2. Vegan Cosmetics - The vegan cosmetics industry can expand their product lines with unique ingredients like echium seed oil and purple carrots to cater to the growing demand for ethical and eco-conscious products.
3. Lip Balm Industry - The lip balm industry can innovate by creating organic, vegan, and unique pigmented formulas using natural ingredients to cater to consumer interest in sustainable products.
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