Tinder VR Teases the Unreality of Virtual Reality at CES 2017
References: blog.gotinder & digitaltrends
Though Tinder is a smartphone app, it prides itself on connecting people in reality, and the Tinder VR campaign is a sly jab at another piece of technology that claims to offer real experiences. Tinder VR is a device that looks like an adapted VR headset. Rather than fitting on just one person, though, the device has two ports on its opposing ends -- one for each member of a couple -- and it simply lets them look into each others' eyes.
Though Tinder VR is a gag (the official Tinder blog post announcing the headset is titled "Tinder VR (LOL)"), the dating app company does a good job of playing the joke as deadpan as it can with its campaign materials. The video for Tinder VR, for example, is voiced by a silky, British-accented man and features tantalizingly lit glamour shots of the gag device.
Though Tinder VR is a gag (the official Tinder blog post announcing the headset is titled "Tinder VR (LOL)"), the dating app company does a good job of playing the joke as deadpan as it can with its campaign materials. The video for Tinder VR, for example, is voiced by a silky, British-accented man and features tantalizingly lit glamour shots of the gag device.
Trend Themes
1. Virtual Reality Spoofing - Opportunity for companies to create more humorous and light-hearted virtual reality experiences.
2. Technology Parody - Opportunity for businesses to make light of and mock new technological products.
3. Virtual Communication Innovation - Opportunity for companies to create more intimate and personalized virtual communication experiences.
Industry Implications
1. Online Dating - Online dating companies can use humor to engage and retain users in an increasingly competitive market.
2. Virtual Reality - Virtual reality companies can explore new ways to create personalized, intimate experiences for users.
3. Technology Marketing - Technology companies can use parody to create entertaining and engaging marketing campaigns for their products.
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