The New Tinder Update Shows Users Who Swiped Right on Them First
Riley von Niessen — June 28, 2017 — Tech
References: advertisemint & mashable
Those who find it disheartening to swipe right on a match that didn't return the favor might appreciate the new Tinder update, which enables members to see who's already shown interest in them before they swipe.
The so-called "Likes You" feature works by showing a gold heart icon on the profiles of those who've already swiped right to a user who's signed up for Tinder Gold, a paid service for avid users that makes the app a bit more efficient.
In addition to the Likes You feature that's a part of the new Tinder update, Tinder Gold also allows users to go back and check out matches they might have missed, increase their range beyond the borders of the country they're in, and dole out an unlimited number of "Super Likes."
The so-called "Likes You" feature works by showing a gold heart icon on the profiles of those who've already swiped right to a user who's signed up for Tinder Gold, a paid service for avid users that makes the app a bit more efficient.
In addition to the Likes You feature that's a part of the new Tinder update, Tinder Gold also allows users to go back and check out matches they might have missed, increase their range beyond the borders of the country they're in, and dole out an unlimited number of "Super Likes."
Trend Themes
1. Dating App Personalization - The new Tinder update shows users who swiped right on them first, providing an opportunity for dating app companies to explore personalized matchmaking algorithms.
2. Paid Premium Services - The introduction of Tinder Gold and its exclusive features, such as 'Likes You', presents an opportunity for dating app companies to monetize their platforms through premium subscription models.
3. Enhanced User Experience - The new features in Tinder Gold, including the ability to go back to missed matches and unlimited 'Super Likes', indicate a growing trend of dating apps focusing on improving user experience and engagement.
Industry Implications
1. Online Dating - The updates in Tinder's latest release provide disruptive innovation opportunities for the online dating industry, paving the way for more personalized and efficient platforms.
2. Mobile App Development - The introduction of premium services and new features in Tinder's update creates opportunities for mobile app developers to design and develop innovative dating apps with enhanced functionalities.
3. Subscription-based Services - The success of Tinder Gold's paid subscription model opens up disruptive innovation opportunities for industries exploring subscription-based services, especially in the realm of dating and matchmaking.
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