Tims Dairy Strawberry Royale Has Tiptree's Jam
Michael Hemsworth — March 3, 2022 — Marketing
The Tims Dairy Strawberry Royale yogurt is being launched by the brand in the UK as a collaboration product that celebrates the Platinum Jubilee of Queen Elizabeth II that's taking place this year. The yogurt features a base of the brand's signature Greek-style yogurt that is paired with Wilkin & Sons' Tiptree's strawberry jam with champagne conserve. This gives the product a sweet flavor profile that is perfect for commemorating the aforementioned Platinum Jubilee.
The Tims Dairy Strawberry Royale yogurt is arriving in a 450-gram big pot that is launching into Ocado and Waitrose locations this month. The product features the brand's signature bio-live yogurt that is made with live active cultures along with all-natural ingredients like fresh British milk.
The Tims Dairy Strawberry Royale yogurt is arriving in a 450-gram big pot that is launching into Ocado and Waitrose locations this month. The product features the brand's signature bio-live yogurt that is made with live active cultures along with all-natural ingredients like fresh British milk.
Trend Themes
1. Collaborative Food Products - Opportunity for brands to collaborate on unique food products and increase their customer base
2. Commemorative Product Launches - Opportunity for brands to commemorate special events through product launches and generate buzz and revenue
3. Greek Yogurt Expansion - Opportunity for brands to expand their product line with Greek-style yogurt and capitalize on its growing popularity
Industry Implications
1. Food and Beverage - As more consumers seek unique and collaborative food products, there is an opportunity for brands to innovate and expand their offerings.
2. Event Planning and Marketing - There is an opportunity for event planning and marketing companies to work with brands on commemorative product launches to generate excitement and media attention.
3. Dairy - As Greek-style yogurt gains popularity, there is an opportunity for dairy companies to expand their offerings and cater to consumer demand.
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