Timex Japan Taps Mystery Ranch to Work on a New Wristwatch
References: timexwatch.jp & hypebeast
Mystery Ranch is a company that creates combat gear and outdoor goods -- it recently works in collaboration with Timex Japan on a special timepiece. The duo take on the Field Watch as the base foundation to deliver militaristic elements to stay true to both contributing brands.
The updates seen on the watch include the matte-finished 42mm encasing and a bead-blasted strap that is complete in a hue recalling Mystery Ranch's collection of bags. The earthy color palette is contrasted with a white dial that lights up when the crown is pressed to showcase the 12-hour marks along the outer part of the rim and the 24-hour marks on the inner ring. The coyote brown straps are complete with Mystery Ranch's own webbing to round out the entire design.
Image Credit: Mystery Ranch/Timex Japan
The updates seen on the watch include the matte-finished 42mm encasing and a bead-blasted strap that is complete in a hue recalling Mystery Ranch's collection of bags. The earthy color palette is contrasted with a white dial that lights up when the crown is pressed to showcase the 12-hour marks along the outer part of the rim and the 24-hour marks on the inner ring. The coyote brown straps are complete with Mystery Ranch's own webbing to round out the entire design.
Image Credit: Mystery Ranch/Timex Japan
Trend Themes
1. Militaristic Fashion - There is an opportunity to create more militaristic-inspired products in the fashion industry, appealing to consumers who want to express their appreciation for military style.
2. Illuminated Watches - Expanding on the illuminated feature of this watch, there is an opportunity to innovate and create more functional and stylish watches in the watch industry that cater to consumers who desire this feature.
3. Collaborative Design - Collaborations between companies from different industries can lead to a unique and balanced design, which can be attractive for consumers looking for more diverse products.
Industry Implications
1. Fashion - Fashion industry can take inspiration from the militaristic style for their product designs and marketing, appealing to consumers who appreciate this style.
2. Watch - Watch industry can focus on creating innovative and stylish watches with the illuminated feature that also cater to the outdoor and military markets.
3. Design - Design industry can focus on exploring collaborative design between companies from different industries, which can lead to new and unique product designs that appeal to a broader audience.
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