This 2010 Lexus RX Ad Turns Back the Hands of Time
Vincent Salera — March 12, 2009 — Autos
References: coloribus
This commercial for the new 2010 Lexus RX uses striking cinematic special effects and an engaging musical score to show that this impressive automobile can avoid accidents due to its advanced features, including heads-up navigation.
The dramatic scene where individuals walk to the Lexus after an accident and manually push back the vehicles does a great job of showing us how comforting it could be to have all these new safety features. The ad was created by advertising agency Team One / El Segundo, CA with creative direction by Chris Graves, Jon Pearce and Gavin Lester.
The dramatic scene where individuals walk to the Lexus after an accident and manually push back the vehicles does a great job of showing us how comforting it could be to have all these new safety features. The ad was created by advertising agency Team One / El Segundo, CA with creative direction by Chris Graves, Jon Pearce and Gavin Lester.
Trend Themes
1. Cinematic Special Effects - The use of cinematic special effects in automobile commercials presents an opportunity for creating visually captivating and engaging advertisements.
2. Advanced Safety Features - The focus on advanced safety features in automobile ads highlights the potential for innovation in creating vehicles with enhanced accident prevention technologies.
3. Comforting Auto Experiences - Automobile advertisements that emphasize the comforting experience of driving can lead to disruptive innovation in creating vehicles that prioritize driver comfort and well-being.
Industry Implications
1. Automobile Advertising - The automobile advertising industry can explore new ways to integrate cinematic special effects into commercials, providing a fresh and captivating approach to promoting vehicles.
2. Automotive Technology - Developing advanced safety features for automobiles can revolutionize the automotive technology industry, making vehicles safer and more reliable on the road.
3. Automobile Manufacturing - The automobile manufacturing industry has the opportunity to prioritize driver comfort and create vehicles that offer a soothing and comfortable experience for drivers and passengers alike.
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