Tim Wallace Dramatically Photographs European Automobiles
Meghan Young — February 12, 2013 — Autos
References: behance.net & supercharged.fr
Stereotypically, there are two things that men like to drool over more than anything else, cars and women; Tim Wallace obliges the former since the latter is already taken care of by many different people and companies. Unlike any other images of automobiles, Tim Wallace focuses on bringing a dramatic flair to these beautiful metal beasts.
Based in Durham, United Kingdom, Tim Wallace shows that automobiles are artworks in and of themselves. From the curve of their wheels to the gleam of their polished exteriors, it is as easy to fetishize a car as it is a woman. Especially when the cars involved are luxury European ones. It is interesting to note that he takes images of both the outside and inside of these vehicles.
Based in Durham, United Kingdom, Tim Wallace shows that automobiles are artworks in and of themselves. From the curve of their wheels to the gleam of their polished exteriors, it is as easy to fetishize a car as it is a woman. Especially when the cars involved are luxury European ones. It is interesting to note that he takes images of both the outside and inside of these vehicles.
Trend Themes
1. Dramatic Car Photography - There is a disruptive innovation opportunity for professional photographers to specialize and differentiate themselves with dramatic car photography.
2. Luxury Auto Aesthetics - There is a disruptive innovation opportunity for auto manufacturers to focus on aesthetics and design to create luxury car models that are not only functional but also artistic.
3. Car Fetishization - There is a disruptive innovation opportunity for marketers to appeal to car enthusiasts by highlighting and capitalizing on the fetishization of cars.
Industry Implications
1. Automotive - The automotive industry can capitalize on luxury auto aesthetics to create high-end, premium car models that appeal to car enthusiasts who appreciate cars as works of art.
2. Photography - The photography industry can specialize in dramatic car photography to differentiate themselves in a competitive market.
3. Marketing and Advertising - The marketing and advertising industry can create campaigns that cater towards car enthusiasts who have a fetishization for cars as luxury objects.
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