The Tilda Jambalaya is Ready-to-Heat and Limited-Edition
Michael Hemsworth — September 28, 2019 — Marketing
References: tilda & conveniencestore
The Tilda Jambalaya is a prepackaged rice product being launched in the UK as a limited-edition offering for consumers who are looking for an easy way to enjoy the classic flavor of southern cooking.
The ready-to-heat rice dish will be available at convenience stores and is achieved using long grain rice, spices and traditional cooking techniques. The product is ready to eat in just two minutes and features a profile that's suitable for vegetarians, vegans and even those with a gluten intolerance. The rice is also free from artificial flavorings, preservatives and colors.
The Tilda Jambalaya was commented on by Brand Lead at Tilda Anna Beheshti who said, "Tilda remains at the forefront of innovation and we are constantly looking at new food trends that have the potential to create consumer excitement and ultimately drive brand and category growth. We’ve been introducing limited edition skus for a number of years and it’s been a great vehicle to show thought-leadership, drive household penetration and test new exciting flavors. Market analysis highlights that there is growing demand for American inspired cuisine both in and out of home, we hope that the launch of Jambalaya will help to bring new buyers to the category and continue with our mission to share a range of on trend products inspired by authentic dishes and flavors."
The ready-to-heat rice dish will be available at convenience stores and is achieved using long grain rice, spices and traditional cooking techniques. The product is ready to eat in just two minutes and features a profile that's suitable for vegetarians, vegans and even those with a gluten intolerance. The rice is also free from artificial flavorings, preservatives and colors.
The Tilda Jambalaya was commented on by Brand Lead at Tilda Anna Beheshti who said, "Tilda remains at the forefront of innovation and we are constantly looking at new food trends that have the potential to create consumer excitement and ultimately drive brand and category growth. We’ve been introducing limited edition skus for a number of years and it’s been a great vehicle to show thought-leadership, drive household penetration and test new exciting flavors. Market analysis highlights that there is growing demand for American inspired cuisine both in and out of home, we hope that the launch of Jambalaya will help to bring new buyers to the category and continue with our mission to share a range of on trend products inspired by authentic dishes and flavors."
Trend Themes
1. Limited-edition Food Products - Creating limited-edition offerings can generate consumer excitement, drive brand growth, and test new flavors.
2. Convenient Ready-to-eat Meals - Convenience stores can capitalize on the growing demand for quick and easy meal options by offering ready-to-heat products that require minimal preparation time.
3. American-inspired Cuisine - There is a growing demand for American-inspired cuisine, both in restaurants and for home consumption, presenting an opportunity to develop products that cater to this trend.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore the creation of limited-edition products to drive brand growth and attract new buyers.
2. Convenience Stores - Convenience stores can expand their ready-to-eat meal offerings to cater to customers seeking convenient and tasty meal options.
3. Restaurant/food Service Industry - Restaurants can capitalize on the popularity of American-inspired cuisine by adding dishes like Jambalaya to their menus and attracting customers seeking authentic flavors.
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