The New TIG Snack Bars Come in Four Decidedly Delicious Flavors
Michael Hemsworth — October 10, 2019 — Marketing
The new TIG snack bars have been unveiled by Kelloggs-owned Insurgent Brands as a savory line of products for consumers who are looking for an alternative way to snack. Launching into the US market, the snacks are characterized by their savory flavor profile that includes such options as Buffalo, BBQ, Chili Lime and Pizza. The chickpea-based snacks are made with a range of plant-based ingredients and contain just 140 calories and between one and two grams of sugar with seven grams of fiber to boot.
The TIG snack bars were touted by CMO of Rxbar Victor Lee who said, "Snack cravings aren’t just for the sweet tooth – we’ve all experienced that instant craving for something different, savoury or bold, without the guilty feeling that comes afterwards. TIG makes it possible for snack bars to provide the same indulgent flavours people crave while maintaining better-for-you ingredients.”
The TIG snack bars were touted by CMO of Rxbar Victor Lee who said, "Snack cravings aren’t just for the sweet tooth – we’ve all experienced that instant craving for something different, savoury or bold, without the guilty feeling that comes afterwards. TIG makes it possible for snack bars to provide the same indulgent flavours people crave while maintaining better-for-you ingredients.”
Trend Themes
1. Savory Snack Bars - The rise of savory snack bars offers an opportunity for innovative flavor profiles and healthier ingredients.
2. Chickpea-based Snacks - The use of chickpeas as a base for snacks opens up possibilities for plant-based, high-fiber options.
3. Alternative Snacking - Consumers seeking alternatives to traditional sweet snacks are driving the demand for savory snack options.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of savory snack bars by developing new product lines and flavor combinations.
2. Health and Wellness - The health and wellness industry can leverage the popularity of chickpea-based snacks to promote plant-based, high-fiber snacks as healthier alternatives.
3. Snack Bar Manufacturing - Snack bar manufacturers can tap into the trend of alternative snacking by producing savory options alongside traditional sweet snack bars.
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