Love and Kisses Collection
References: tiffany & trendandthecity.wordpress
Paloma Picasso designed and presented a romantic collection for Tiffany in November.
The central theme of the jewels is the kiss, abstracted in its pop sms-like "X" symbol, and realized in diamonds, amethysts and tourmalines. The jewels have a design inspired by romanticism, but with a hint of modernity ... will this necklace become a new cult next to the heart bracelet?
Implications - Consumers are seeking out more luxury in their purchases. As the recession comes to an end, shoppers desire a way to remind themselves of better times. Creating everyday products that offer this could help a company expand their brand.
The central theme of the jewels is the kiss, abstracted in its pop sms-like "X" symbol, and realized in diamonds, amethysts and tourmalines. The jewels have a design inspired by romanticism, but with a hint of modernity ... will this necklace become a new cult next to the heart bracelet?
Implications - Consumers are seeking out more luxury in their purchases. As the recession comes to an end, shoppers desire a way to remind themselves of better times. Creating everyday products that offer this could help a company expand their brand.
Trend Themes
1. Luxury Purchase - As the recession comes to an end, shoppers are seeking more luxury in their purchases to remind themselves of better times.
2. Romantic Jewelry Design - Jewelry designs that incorporate romantic themes can appeal to consumers seeking tangible reminders of love.
3. Symbolic Jewelry Design - Incorporating powerful and iconic symbols into jewelry designs can create emotional connections with consumers.
Industry Implications
1. Jewelry - Innovative designs such as incorporating romantic and symbolic themes can attract consumers who seek luxury jewelry with unique significances.
2. Fashion - Fashion brands could incorporate sentimental themes into their everyday products, creating everyday luxury items that remind consumers of better times.
3. Retail - Using jewelry or fashion items to market luxury and sentimental value could be used by retail businesses to expand their brand and appeal to a wider range of consumers.
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