Loewe's New Tie-Dye Capsule Raises Money for Education Purposes
Amy Duong — April 24, 2020 — Social Good
References: loewe & highsnobiety
Fashion label Loewe takes a charitable focus with its new Tie-Dye capsule set to launch as a part of its Spring/Summer 2020 roster. The brand continues to embody a Balearic inspiration and honoring the iconic Paula's Boutique. The range is full of menswear, womenswear, fragrances, and accessory options as well. Notably, the accessories are designed in the shape of elephants and octopus.
The brand will be supporting educational projects specifically for children by donating €40 for every product that is bought from the month of May to August in stores and online. The fashion brand recently donated €500,000 in collaboration with Plataforma de Infancia to protect the rights of children and adolescents. In addition to the capsule and the donations, it is also launching educational programs this summer in Spain.
Image Credit: Loewe, Gray Sorrenti
The brand will be supporting educational projects specifically for children by donating €40 for every product that is bought from the month of May to August in stores and online. The fashion brand recently donated €500,000 in collaboration with Plataforma de Infancia to protect the rights of children and adolescents. In addition to the capsule and the donations, it is also launching educational programs this summer in Spain.
Image Credit: Loewe, Gray Sorrenti
Trend Themes
1. Charitable Fashion - Fashion brands can focus on creating charitable initiatives to engage consumers and support social causes.
2. Tie-dye Trend - Tie-dye fashion is becoming more popular as a way for consumers to express themselves and stand out from the crowd.
3. Socially Responsible Fashion - Consumers are becoming increasingly interested in supporting brands that prioritize social responsibility and giving back to their communities.
Industry Implications
1. Fashion - Fashion brands can leverage the tie-dye trend and charitable initiatives to drive sales and positive social impact.
2. Education - Education organizations can partner with fashion brands to raise awareness and funding for educational projects.
3. Social Responsibility - Businesses in various industries can focus on social responsibility initiatives to engage consumers, support social causes, and improve their brand image.
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