Les Attaches by Cerise Doucede Captures Material Attachments
Meghan Young — July 17, 2014 — Fashion
References: cerisedoucede.fr & visualnews
The latest work of Cerise Doucède involves tied obsession portraits. What this entails is people literally being tied with the objects that represent their particular addictions and attachments. Appropriately titled Les Attaches, everything from baby toys to family heirlooms and high heels are attached to long pieces of rope that are then wrapped around the person of interest.
Shot in studio against a dark backdrop, the tied obsession portraits might seem slightly comical at first, but they send a serious message about the relationship between people and their material possessions. They appear trapped by the stuff they love the most. Alone and half naked, there is no sense of comfort in the images, which shows just how superficial such things are.
Shot in studio against a dark backdrop, the tied obsession portraits might seem slightly comical at first, but they send a serious message about the relationship between people and their material possessions. They appear trapped by the stuff they love the most. Alone and half naked, there is no sense of comfort in the images, which shows just how superficial such things are.
Trend Themes
1. Material Obsession - The trend of depicting material obsession in artwork and photography can inspire designers and marketers to highlight the emotive connections that people have with products and personal belongings.
2. Symbolic Self-portraiture - The trend of creating symbolic self-portraits allows artists and creatives to explore deeper themes of identity, personal history and self-expression, offering opportunities for innovative branding and marketing.
3. Uncomfortable Visuals - The trend of using uncomfortable visuals in art and design can help brands to connect with audiences on a visceral level, creating a memorable and impactful experience that inspires action and loyalty.
Industry Implications
1. Art and Photography - The art and photography industries can explore the trend of tied obsession portraits, using them as inspiration for future projects that weave together themes of identity, emotion, and branding.
2. Marketing and Advertising - The marketing and advertising industries can leverage the trend of symbolic self-portraiture to create campaigns that resonate with audiences on a personal level, building brand affinity and trust.
3. Fashion and Accessories - The fashion and accessories industries can take inspiration from the trend of uncomfortable visuals, using it to create provocative and impactful campaigns that showcase their products in an avant-garde and innovative light.
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