Tidal Gaming is Rebranding to Sportsflare with a New Company Focus
Colin Smith — August 24, 2022 — Tech
References: tiidal.gg & esportsinsider
'Tidal Gaming,' a Toronto, Canada-based esports and gaming organization, announced that it will be rebranding to 'Sportsflare.' In addition to the rebrand, the company will refocus its efforts on technology and product portfolios, and will be selling the remainder of its esports assets, including the teams it is currently holding.
As Sportsflare, the company will also serve as an esports betting solutions firm, showing that its refocus is in an effort to adjust to current trends. Sportsflare released a product called 'Flash Markets' that allows customers to place bets on teams based through a system that it refers to as "skill-based betting." This is to say that the betting is not necessarily gambling, since the bets are based on previous performance and measurable statistics.
Image Credit: Tidal Gaming
As Sportsflare, the company will also serve as an esports betting solutions firm, showing that its refocus is in an effort to adjust to current trends. Sportsflare released a product called 'Flash Markets' that allows customers to place bets on teams based through a system that it refers to as "skill-based betting." This is to say that the betting is not necessarily gambling, since the bets are based on previous performance and measurable statistics.
Image Credit: Tidal Gaming
Trend Themes
1. Esports Betting - The rise of Sportsflare's 'Flash Markets' product shows that there is a growing demand for skill-based betting in the esports industry.
2. Technological Focus - Tidal Gaming's rebranding to Sportsflare and refocusing on technology shows that there is a need for more tech-focused companies in the esports industry.
3. Asset Divestment - Tidal Gaming's decision to sell its esports assets indicates a trend of companies streamlining their focus and divesting non-core assets in the esports industry.
Industry Implications
1. Esports - The rise of skill-based betting and tech-focused companies such as Sportsflare shows that there is a need for innovation in the esports industry.
2. Gaming - The rise of esports and skill-based betting presents opportunities for innovation in the gaming industry.
3. Gambling - The trend towards skill-based betting in the esports industry presents opportunities for disruption in the gambling industry.
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