Ticketometer Guarantees Great Turnouts for Fans and Performers
Jared Lindzon — August 11, 2011 — Business
References: ticketometer & springwise
Arriving at a concert venue to find that it's mostly empty can be a real downer for both audience and performer, but a new ticketing service called Ticketometer has found a way to guarantee a good turnout. Essentially, the system makes it easy for bands and fans to rest assured knowing they won't arrive to an empty show.
While entering their information into the website, bands put in their "set-off point," or the amount of tickets they need to sell in order to assure that the event is profitable and well attended. The set-off point is visible to all hopeful attendees, as the artist then sells their tickets through Ticketometer. If the set-off point is not reached the show is canceled and the fans are fully refunded for their tickets.
While entering their information into the website, bands put in their "set-off point," or the amount of tickets they need to sell in order to assure that the event is profitable and well attended. The set-off point is visible to all hopeful attendees, as the artist then sells their tickets through Ticketometer. If the set-off point is not reached the show is canceled and the fans are fully refunded for their tickets.
Trend Themes
1. Guaranteed Turnouts - Ticketometer guarantees a good turnout by ensuring that bands set a minimum ticket sales threshold for their shows.
2. Transparent Ticketing - The Ticketometer system allows bands to display their set-off point, giving fans visibility on the number of tickets needed to make the event profitable.
3. Risk-free Ticket Purchasing - Through Ticketometer, fans can purchase tickets with the confidence that if the set-off point is not reached, they will receive a full refund.
Industry Implications
1. Event Ticketing - The event ticketing industry can benefit from adopting Ticketometer's model to provide guarantees for both performers and fans, increasing attendance rates.
2. Music Industry - Ticketometer disrupts the music industry by creating a system that minimizes the risk of empty shows and allows bands to focus on their performances.
3. Technology - The use of Ticketometer's ticketing platform showcases the innovative ways technology can be implemented to improve concert experiences for all stakeholders.
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