The THVM Behati Collection was a Collaboration with Behati Prinloo
Meghan Young — April 9, 2014 — Fashion
References: shop.thvm & fashiongonerogue
The THVM Behati Collection was created in collaboration with Victoria’s Secret model Behati Prinloo. Considering her extensive involvement in the fashion industry, or any model's for that matter, it is only natural that she would delve in some more and actually create a few of the clothes she is paid to model so attractively. She joins the ranks of Alessandra Ambrosio, Gisele Bundchen and Elle Macpherson as model turned designer.
In this case, the THVM Behati Collection focuses on the brunette beauty's casual off duty style. From loose tees and boyfriend jeans to sheer tanks and colored jeans, the looks may be casual, but they are certainly chic. The THVM Behati Collection is available online now.
In this case, the THVM Behati Collection focuses on the brunette beauty's casual off duty style. From loose tees and boyfriend jeans to sheer tanks and colored jeans, the looks may be casual, but they are certainly chic. The THVM Behati Collection is available online now.
Trend Themes
1. Model-designed Clothing - The trend of models collaborating with fashion brands to create their own clothing lines opens up a disruptive innovation opportunity for increased personalization and unique designs customized to reflect the model's personal style.
2. Celebrity Collaboration Collections - The trend of fashion models collaborating with brands to create clothing collections provides a disruptive innovation opportunity to tap into the celebrity's personal brand to attract their fanbase and increase sales.
3. Casual Yet Chic Fashion Trends - The trend of creating casual but fashionable clothing lines provides a disruptive innovation opportunity to capture the market of consumers who want to look stylish while still being comfortable.
Industry Implications
1. Fashion Industry - The fashion industry can utilize the trend of models designing their own clothing lines to drive innovation in the industry and appeal to a wider audience due to the model's personal brand and fashion expertise.
2. Celebrity Branding Industry - The celebrity branding industry can tap into the trend of fashion models designing their own clothing lines to create partnerships that attract consumers and drive sales for the celebrity and brand alike.
3. E-commerce Industry - The e-commerce industry can utilize the trend of casual yet chic fashion lines to capture the growing market of consumers who prioritize comfort without sacrificing fashion, driving innovation in the online shopping experience.
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