The Fig 'Threads for Threads' Program Provides Uniforms for African Kids
Venessa Fisher — April 24, 2010 — Pop Culture
References: wearfigs & coolhunting
Los Angeles-based label Fig is working with their ‘Threads for Threads’ program to give a school uniform to a child in East Africa for every hand-tailored tie sold. The Fig label offers standard bow ties in a variety of fabrics from wool Ivy League plaids to Italian silk patterns.
Fig also offers the opportunity to create a custom tie with a host of styles, colors and fabrics to choose from to give you a chance to express yourself a little more if you dare. Check out the 'Threads for Threads' project to contribute to a great cause.
Fig also offers the opportunity to create a custom tie with a host of styles, colors and fabrics to choose from to give you a chance to express yourself a little more if you dare. Check out the 'Threads for Threads' project to contribute to a great cause.
Trend Themes
1. Sustainable Fashion - The 'Threads for Threads' program highlights the trend of brands using their profits to support social causes.
2. Customization - Fig's offering of custom ties taps into the trend of personalized fashion and accessories.
3. Ethical Consumerism - The 'Threads for Threads' project appeals to the trend of consumers supporting brands with a social and environmental impact.
Industry Implications
1. Fashion - Fig's hand-tailored ties and support for social causes align with the fashion industry's movement towards sustainability and ethical practices.
2. Textile Manufacturing - The availability of various fabrics for custom ties creates innovation opportunities in the textile manufacturing industry.
3. Education - The provision of school uniforms in East Africa through the 'Threads for Threads' program presents innovative solutions for the education sector.
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