Raw's 'This is My Skateboard' May Give You Flashbacks to Boot Camp
Michael Hines — April 18, 2010 — Art & Design
References: rawnewengland & radcollector
I'm not a skater, but if I were, you wouldn't catch me on anything but RAW's 'This is My Skateboard' deck. This deck is ridiculously awesome for how simple it is.
The simple things in life are often the best. This deck borrows from the famous 'Rifleman's Creed' uttered by Marines and heard in such films as 'Full Metal Jacket' and 'Jarhead.' The 'This is My Skateboard' deck proves that skating can be war. Broken decks lead to broken dreams--and hearts.
The simple things in life are often the best. This deck borrows from the famous 'Rifleman's Creed' uttered by Marines and heard in such films as 'Full Metal Jacket' and 'Jarhead.' The 'This is My Skateboard' deck proves that skating can be war. Broken decks lead to broken dreams--and hearts.
Trend Themes
1. Military-inspired Skateboard Decks - The trend of military-inspired skateboard decks has emerged, presenting an opportunity for companies to tap into the nostalgia of consumers with a passion for skateboarding and military culture.
2. Minimalistic Design Surfacing in Skateboarding - The rise of simplistic skateboard designs, such as RAW's 'This is My Skateboard' deck, is indicative of a consumer desire for minimalistic and understated aesthetics in their skateboarding equipment.
3. Skateboarding as a Form of Self-expression - The trend of consumers using skateboarding as a form of self-expression, as seen with the 'This is My Skateboard' deck borrowing from military culture, presents opportunities for companies to tap into the desire for personalization and customization in their skateboarding equipment.
Industry Implications
1. Skateboarding Equipment Industry - Companies within the skateboarding equipment industry can capitalize on the rise of military-inspired and minimalistic skateboard designs by offering unique and customizable options for consumers.
2. Military-inspired Fashion Industry - The trend of military-inspired skateboards could present opportunities for companies within the fashion industry to create collections that bridge skateboarding culture and military aesthetics.
3. Personalization and Customization Industry - The trend of consumers using skateboarding as a form of self-expression reinforces the importance of the personalization and customization industry, offering companies opportunities to offer unique and tailored products to their consumers.
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