'This Changed Me' Helps People Feel New Things and Adopt New Habits
Laura McQuarrie — January 25, 2017 — Tech
References: itunes.apple & wersm
'This Changed Me' sets itself apart from other goal-setting apps with a clean UI design and an experience that asks people what they ultimately want to "feel."
Rather than approaching goals in a way that focuses on an end result, which can lead to frustration and quitting, This Changed Me targets desired feelings such as artistic, calm or awakened, which can be attained on a moment-by-moment basis. Within the app, users are able to search for inspiration and discover stories from others who are working towards big and small changes in their lives. Although one's personal profile is set up in a way that reminds of other popular social networking sites, the main menu's navigation is organized by "changes posted," "people inspired" and "inspirations."
This Changed Me was recognized as a 2016 Honoree in The Webbys' 'Best Mobile - Social' category.
Rather than approaching goals in a way that focuses on an end result, which can lead to frustration and quitting, This Changed Me targets desired feelings such as artistic, calm or awakened, which can be attained on a moment-by-moment basis. Within the app, users are able to search for inspiration and discover stories from others who are working towards big and small changes in their lives. Although one's personal profile is set up in a way that reminds of other popular social networking sites, the main menu's navigation is organized by "changes posted," "people inspired" and "inspirations."
This Changed Me was recognized as a 2016 Honoree in The Webbys' 'Best Mobile - Social' category.
Trend Themes
1. Feeling-based Goal-setting - As more people look for motivation and inspiration to improve their lives, apps that prioritize feeling-based goal-setting can encourage users to make progress in new, exciting ways.
2. Social Goal-setting Platforms - Apps that foster a sense of community and allow users to connect with others working towards similar goals can create a more supportive, collaborative environment for goal achievement.
3. Inspiration-focused Apps - Apps that incorporate inspirational content like stories and quotes into the goal-setting experience can provide users with the motivation and encouragement they need to stay on track.
Industry Implications
1. Mobile Apps - As more people turn to their smartphones for personal development tools, mobile app developers can capitalize on the trend towards feeling-based, social goal-setting platforms.
2. Health and Wellness - Apps that prioritize feeling-based goal-setting can have a major impact on people's mental and emotional well-being as well as their physical health, creating new opportunities for health and wellness professionals.
3. Personal Development - Inspiration-focused apps can become a key element of the growing personal development industry, which includes coaches, trainers, and motivational speakers.
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