The Think Dirty App States What's Really in Your Makeup
Jamie Danielle Munro — April 3, 2014 — Tech
References: fastcoexist & psfk
The Think Dirty App reveals the ingredients in your makeup, since cosmetic companies are not required to do so on their labelling.
How it works is that users can scan the barcode of the product, and the list of ingredients will show up on screen. Each ingredient is given a rating of 0-10, with 0 being healthy and 10 being the least healthy. Overall product ratings are also given, so people buying the cosmetics can get a sense of how others viewed the lipstick or foundation before making the purchase.
Designed by Lily Tse, the Think Dirty App was conceived because Tse has always been conscious of the ingredients put in the items she buys. Her mother suffered from breast cancer, so since then knowing about what goes into a product has been extremely important.
How it works is that users can scan the barcode of the product, and the list of ingredients will show up on screen. Each ingredient is given a rating of 0-10, with 0 being healthy and 10 being the least healthy. Overall product ratings are also given, so people buying the cosmetics can get a sense of how others viewed the lipstick or foundation before making the purchase.
Designed by Lily Tse, the Think Dirty App was conceived because Tse has always been conscious of the ingredients put in the items she buys. Her mother suffered from breast cancer, so since then knowing about what goes into a product has been extremely important.
Trend Themes
1. Ingredient Transparency - The rise of ingredient-revealing apps like Think Dirty presents a trend towards greater transparency in the cosmetics industry, providing opportunities for companies to innovate by proactively disclosing their product ingredients.
2. Consumer Empowerment - With the use of apps like Think Dirty, consumers now have the power to make more informed choices about the cosmetics they purchase, opening up opportunities for disruptive innovation in product formulation and marketing.
3. Health Consciousness - The increasing popularity of apps that rate the healthiness of cosmetic ingredients reflects a growing trend of consumers seeking healthier and safer options, suggesting opportunities for companies to develop and market natural and organic cosmetic products.
Industry Implications
1. Cosmetics - The rise of ingredient-revealing apps like Think Dirty presents opportunities for cosmetic companies to differentiate themselves by proactively disclosing the ingredients in their products and emphasizing their commitment to transparency.
2. Technology - The development of ingredient-revealing apps like Think Dirty presents opportunities for technology companies to create more advanced and user-friendly scanning and rating technologies.
3. Health and Wellness - The popularity of apps like Think Dirty indicates a growing demand for healthier and safer products, opening up opportunities for health and wellness companies to develop and market products that prioritize ingredient transparency and safety.
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