This LG Slim TV Commercial Has a Surprise Ending
Josh Mears — January 10, 2012 — Marketing
References: lg & makocreative.blogspot
This attention-grabbing ad for the LG Slim TV features a man looking suspiciously at the CCTV camera.
At first glance, the viewer is drawn in and begins to guess what will happen next, knowing something outrageous will occur. The man in question makes his way through the store backwards, never taking his eyes off the camera, at this point there is still no hint on what will happen. Finally, viewers see the man pass the front desk, and make a break for it out the door where onlookers finally realize he had been carrying a TV the whole time. This ad for the LG Slim TV cleverly showcases the product's premiere selling point: its flat, lightweight features.
This commercial will certainly steal your attention, and leave you wanting more.
At first glance, the viewer is drawn in and begins to guess what will happen next, knowing something outrageous will occur. The man in question makes his way through the store backwards, never taking his eyes off the camera, at this point there is still no hint on what will happen. Finally, viewers see the man pass the front desk, and make a break for it out the door where onlookers finally realize he had been carrying a TV the whole time. This ad for the LG Slim TV cleverly showcases the product's premiere selling point: its flat, lightweight features.
This commercial will certainly steal your attention, and leave you wanting more.
Trend Themes
1. Interactive Advertising - Opportunities for advertisers to create attention-grabbing and engaging ads that captivate viewers.
2. Surprise Marketing - Using unexpected twists or surprises in marketing campaigns to create memorable experiences for consumers.
3. Product Showcasing - Demonstrating the key features and benefits of a product in a creative and innovative way.
Industry Implications
1. Television Advertising - Innovations in TV advertising techniques and strategies to captivate and retain viewers' attention.
2. Consumer Electronics - Opportunities for electronics companies to showcase new and innovative features of their products in marketing campaigns.
3. Creative Marketing - Use of unique and clever marketing tactics to stand out in a highly competitive marketplace.
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